Harpoon, Egret

Agency Network: 
May 2012

Print advertisment created by Heads Propaganda, Brazil for Sea Shepherd, within the category: Public Interest, NGO.

Predatory fishing doesn’t only threatens ocean life.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio

Comments (18)

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Highest Rated

KDbranding's picture
Activity Score 78

I should say the photography technique was great !!!

KDbranding's picture
Activity Score 78

I should say the photography technique was great !!!

tirthomitro's picture
Activity Score 2758

wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
Activity Score 2219

bad copy,,cmon guys


Milan Solanki's picture
Milan Solanki
Activity Score 994

don't get it

Milan Solanki's picture
Milan Solanki
Activity Score 994

got it, copy ruined it

kleenex's picture
Activity Score 50610

Bold art.

mmackinven's picture
Activity Score 1608

As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?

We're predators, we kill fish, we just need to do it in a better way.

2 stars for the photography, looks great!

passion-art's picture
Activity Score 42

Bloody good piece of art! cheers!

salil.sharma's picture
Activity Score 2428

excellent campaign

Designer Don't Do Different Things
They Do Things Differently

Meow Me's picture
Meow Me
Activity Score 62

art-good, copy-no

stewart76's picture
Activity Score 234

Bad copy

BLOODY FOOL's picture
Activity Score 199

good visual

gonndo's picture
Activity Score 1094

Very aggressive indeed, but I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

feysal's picture
Activity Score 2571

very intense..i agree weak copy

groovy baby!

thedesignaddict's picture
Activity Score 5403

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

carlos aranibar morcos's picture
carlos aranibar...
Activity Score 4


metis's picture
Activity Score 413

Clunky copy but awesome execution of a strong idea