Harpoon, Bear

Agency Network: 
May 2012

Advertising Agency:

Print advertisment created by Heads Propaganda, Brazil for Sea Shepherd, within the category: Public Interest, NGO.

Predatory fishing doesn’t only threatens ocean life.

Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio

Comments (15)

Log in or register to post comments
Guillermo Meza's picture
Guillermo Meza
Activity Score 171


stke's picture
Activity Score 274


fecoporto's picture
Activity Score 16


passion-art's picture
Activity Score 42

Sad but true!

stickynotes's picture
Activity Score 1094

very strong visual.

somecopywriter's picture
Activity Score 1113

Wow, powerful shot!

arvin's picture
Activity Score 341

good visual

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

thedesignaddict's picture
Activity Score 5403

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

fecoporto's picture
Activity Score 16

Onde eu encontro o anúncio em português?'s picture
Activity Score 17

Sorry but I dont like it..

RosieAus's picture
Activity Score 4

Very poor effort photo editing this photo and the one of the bird to slander spearfishing, spearfishing is the most selective and sustainable way to harvest fish, each fish is targetted individually the diver has the ability to select the species and size of fish eliminating bycatch which is common with most other methods of fishing. spearfishermen DO NOT target birds or Bears- if someone tried to spear a grizzly bear with a speargun the man not the bear would have a 99% chance of being killed. If the people who put this together really believe that spearfishing is a threat to the birds the bears or even the fish then they need to wake up and smell the roses. this is yet another blatant example of cultural vilification by the Extreme Green or animal liberation Pirates

saltierdog's picture
Activity Score 2

very poor taste
reflecting complete lack of the fundamental understanding of what underwater hunting is all about
grossly negligent use of symbolic images that are not associated with each other

spearoo's picture
Activity Score 2

Once again the hippies actually have no idea of what they're talking about. Paul Watson is a terrorist.

Ben H's picture
Ben H
Activity Score 2

I am not sure what I find more disturbing about this “add”.

1. The completely sensational and fictitious scenario portraying creatures suffering that is then stamped with the Sea Shepherd logo.
2. The ability of somebody who “loves animals” to spend considerable time dreaming up a scenario in which two creatures are suffering a horrific and simultaneous death at the hands of a harpoon wielding maniac who somehow managed to wait beside a river until the very moment that the two were lined up perfectly to be killed. Please this is ridiculous. Perhaps you could have shown something realistic like habitat destruction? Just a thought…

Sensationalist rubbish like this does not help any body; you cheapen the image of the organisation you claim to so staunchly represent, you show the deaths of animals in such a bizarre manner that it is borderline funny.

The average intelligent person views this as rubbish. Treat people like idiots and you will only attract idiots.

Best of luck with your next add, what is it? A migrating duck been knocked out of the air by a farmers wayward potato?