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Sculpture

Published/Aired: 
February 2007
 Sculpture

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Description

Caption

Turn new money into old money.
Our financial experts will create the perfect solution to help grow your wealth and maintain it for generations to come. For more information visit www.glacier.co.za

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art director: Jamie Mietz
Copywriter: Jonathan Commerford
Photographer: Justin Polkey
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mikelite's picture

too bad it's literally showing the reverse of the tagline. If it was new into old then it'd be a bust of a skater kid, etc. the logic is completely off.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Killer Kowalski's picture

Hey, he wears some crazy sunglasses! Doesn't help. I know...

Killer Kowalski
Activity Score 394
Copywriter
budibud's picture

Can't get the logic of the copy.

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

Rog's picture

Agreed, Mr Lite.
V. confusing proposition.
Quippy executions but, what the... does it mean?!
Does anyone talk in terms of "old money" anymore?
Like to see the research!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

No-brainer. budibud, you're right.

me thinks
Activity Score 722
Copywriter
chintan ruparel's picture

okay..it took me long to get it right..here it is -

by showing a pair of sunglasses, swanky watch n a new car in these old objects, they're mixing d new n old...

n old as in new money will b preserved 4 generations 2 come, so then it'll be old (in d preserved sense)...get it?

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Desi's picture

Expect something better from Jupiter Drawing Room.

Desi
Activity Score 1042
copycomoelcopi's picture

"old money" means a lot of money in south africa?

copycomoelcopi
Activity Score 822
Copywriter
Dick Huges's picture

nice try

Dick Huges
Activity Score 937
Copywriter
Endeio's picture

This idea is not great. And yeah, I think it's strange to say "old money". Anyway, it's quite difficult and risky to be creative in a financial services ad, so I'll give it 5/10.

Endeio
Activity Score 270
Copywriter
No fixed abode's picture

New money and old money are still alive and well. Ever heard the saying "new money shouts, old money whispers"? Well you have now. This is a very good tagline. The executions are OK. The hard work has definitely been done but I feel like with such a strong platform they could have been better.

No fixed abode
Activity Score 380
Copywriter
Endeio's picture

Thanks. Just said that cause I'm not english language native and in Portuguese it would sound strange.

Endeio
Activity Score 270
Copywriter
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