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Scuba diver

Published/Aired: 
September 2007
 Scuba diver

Description

Caption

New Cybershoot Zoom Pro. You don't need to be there.
Sony

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Nicolas Foresi, Diego Fernandez Brun
Copywriter: Juan Mesz
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Fahmio's picture

so what is the point the guy wearing scubasuits??????
odd way to telling super zoom
http://pixelsaurus.multiply.com

Fahmio
Activity Score 16
ivan's picture

It is saying, you don't need to be in the water to shoot marine life. You can even be on the top of a building.

ivan
Creative Director at Ads of the World
Jet Propulsion Lab's picture

You've just proven by your having to explain the idea that this ad is SO not working...

Jet Propulsion Lab
Activity Score 10679
Copywriter
kalpesh78's picture

ditto on the yuck

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Fahmio's picture

up to 40th floor building with scubasuits... :P

Fahmio
Activity Score 16
fractalrene's picture

There is a good concept in there (the reckoning approach is interesting), but I dont think this is the best way to say it.

fractalrene
Activity Score 1504
Copywriter
Guest's picture

WTF!!!!

Guest
+ve critic's picture

I think its a great idea
awesome infact... bravo

for those who think they're better... give it a shot

Nice work guys

+ve critic
Spanky's picture

mierda

Spanky
Activity Score 4899
Other
moisescho's picture

si fallon london hace trabajos extraordinarios para sony, euro de bs as hace trabajos de estudiantes mediocres. por ahi sony necesite urgente un review en bs as.

moisescho
Activity Score 178
Art Director
Guest's picture

I like it, sometimes I feel weird, I get most of those ads first time a read then I see tons of comments saying that they didnt understand the idea... is it lazyness to think from other ppl or am I too smart? lol

Guest
Guest's picture

Oh yeah one important thing I forgot to say something, there should be the ocean on the view not buildings.

Guest
DROGA55's picture

que es eso vef
$:That's not an ad. THIS is an ad.

DROGA55
Activity Score 55
tbtfe's picture

I think its an effective strategy...and I get it. It's not neccesarily a bad ad if one person doesn't get it. The demographic they had in mind clearly wasn't one of simple people.

tbtfe
laserbeak's picture

Sorry tbtfe, but It is not for lack of intelligence that some have failed to understand this ad.
Rather, it's the failure of the art director to include what is so obviously lacking—a view of the ocean.
Pretty "simple" don't ya think?

laserbeak
Activity Score 101
hang-the-dj's picture

This is just not working. Too forced and not thought through.

hang-the-dj
Activity Score 1262
Copywriter
raverus's picture

EURO? hahaha

raverus
Activity Score 1476
Art Director
Rog's picture

Agree with Mr DJ.
Feels a bit 6 degrees of...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

novel's picture

stupid Ad nih
you don't have to wear this thing lah to take some photo
haiyah

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

bitchlet's picture

it doesn't work if he's on top of a building.. wheres the water?

bitchlet
Activity Score 13
Other at K.C.College |

I don't know. So what?

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