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Mug-gum

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Ogilvy, Hungary for Scrabble, within the category: Gaming.

Caption

Every word counts

Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
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Highest Rated

Sharp's picture

That dude has a sorry excuse for a mustache.

Sharp
Activity Score 216
Art Director
Chris's picture

utter rubbish

Chris
Activity Score 1935
Art Director
Graves™'s picture

Only Adholes will like this Ad. I dont think the average consumer will give it the time even thought the image is very arresting.

Graves™
Activity Score 87
DRAFTFCB
AnubisibunA's picture

haha... at first glance, I thought the thumbnail had something to do with hot/powerful coffee melting the mug

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
Sharp's picture

That dude has a sorry excuse for a mustache.

Sharp
Activity Score 216
Art Director
primo_susto's picture

HAHAHA agree

primo_susto
Activity Score 440
Graphic Designer
ivan's picture

I play the game and like the ad. It's a great way to visualize the process that goes on in the person's head while playing the game.

ivan
Creative Director at Ads of the World
B2B's picture

Is it gum or is it mug? Oh, that's the point. Could be both.

B2B
Activity Score 104
Copywriter
reject_subject's picture

I agree with ivan, I think they show the funny side of the game, at the same time using "word game". I really like it. really!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
STRTLRS's picture

I love how graphically this one has nothing to do with the other two in the series. Nicely executed though.

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

FlyingDogs's picture

Love this! I think it's brilliant!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
white widow's picture

Simply Great, conglatulations!

white widow
Activity Score 137
Art Director
barbe's picture

Very, very clever. Too clever?

barbe
Activity Score 102
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