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Escalar

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Ogilvy, Mexico for Scrabble, within the category: Gaming.

Caption

Your turn. Lots of words.

Advertising Agency: Ogilvy México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Rodrigo Flores
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis
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Highest Rated

sirvan's picture

Scrabble ads are the new condom/tattoo ads, apparently.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CriticalVoice's picture

Too many examples to show that there are many possibilities. And "your turn" is too small. Weak idea and mediocre implementation.

CriticalVoice
Activity Score 165
kleenex's picture

Simple, but I like it..

kleenex
Activity Score 51166
Web Designer/Developer
sirvan's picture

Scrabble ads are the new condom/tattoo ads, apparently.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Bob.C's picture

It seems very obvious and feels crowded, I would expect that the target market likes having their brain stimulated and would respond better to a mental challenge. There are 10 people listed and it's a bit disappointing if none of them could suggest a better concept

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Artechoro's picture

Boring.

Artechoro
Activity Score 33
Copywriter
ace85le's picture

yawn. zzzz

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

carolinew77's picture

is this a fake ad? Scrabble is a Hasbro property, NOT Mattel.

carolinew77
Activity Score 8
oxonic's picture

wikipedia: Mattel (outside U.S. and Canada)
Hasbro (within U.S. and Canada).

oxonic
Activity Score 619
Copywriter at none |

www.xavierespana.com

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