Agency Network: 
February 2012

Print advertisment created by Ogilvy, Costa Rica for Scrabble, within the category: Gaming.

Advertising Agency: Ogilvy, San José, Costa Rica
Chief Creative Officer: Nicolas Schumacher
Creative Directors: Ronny Villalobos, Roberto Leiton, Camilo Adames
Copywriters: Diego Quirós, Carlo Gudiño
Art Director: Roberto Leiton
Account Supervisor: Maria Jose Saenz

Comments (5)

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Billoughsby's picture
Activity Score 5144

In tournament scrabble, obscure, high-point two and three letter words (that oxymoron) usually determine the course of the endgame and the winner.

...Not that that keeps these from being fun ads...

That's it.

simonds08's picture
Activity Score 598

c,m, and p are all 3 point letters... would like to hit a triple word score on that

_tj_'s picture
Activity Score 133

Well I think we'd have to assume they got a bingo on this one. It's a nine letter word and you only get seven tiles, so maybe they built off another word, used their seven tiles, and got the 50 point bonus.

Yeah, I'm a nerd.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Trollope. Now THERE'S a word!

The Jobless Writer
Will Think for Salary

Eight's picture
Activity Score 148

boring. how much is the score now?