Advertisement

Dog-god

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Ogilvy, Hungary for Scrabble, within the category: Gaming.

Caption

Every word counts

Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
Log in or register to post comments
AnubisibunA's picture

but do all dogs go to heaven ?

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
Banner2k5's picture

i think these are mildly amusing but not that strong and shouldnt it be every letter counts?

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

Jet Propulsion Lab's picture

Exactly.
Every "letter" counts. (If you've ever played the game.)

These ads do absolutely NOTHING for me. I guess that's because I'm subconsciously comparing these ads to those awesome Scrabble campaigns out of O&M/Singapore done years ago. Still fresh in my memory.

Y&R in Los Angeles has also done a pretty good Scrabble print campaign ("It's your word against theirs.") more recently, too.

But more importantly, the average Scrabble players usually DO have a large vocabulary. So, using words like "dog" and "rat" (I'm laughing as I type this sentence) is a pretty sizeable I.N.S.U.L.T. to them. Don't you think?

Jet Propulsion Lab
Activity Score 10679
Copywriter
instant coppee's picture

yup, after the Y&R campaign this makes one wonder if not enough though went into it in the first place. First level though!!

instant coppee
Activity Score 45
Creative Director at max l'agence |

satish singh
creative director, max l'agence

spacecadetglow's picture

i disagree. maybe for this ad it could be every letter counts, but for the gum-mug ad, it really is the word. the 'm' is worth the most points, and you could earn more points using mug or gum, depending on board position.

spacecadetglow
Activity Score 247
Graphic Designer
andre_j's picture

the dog in that pose is really nice.

andre_j
Activity Score 88
copywriter
seiyapunk's picture

i like this one, it´s easy for the customers to understand it. not like the rat ad, i connect the vitruvian man with geometry and science not with art.

seiyapunk
Byte's picture

Like it. You can use Dog or God fot the game. Nice.

Byte
Activity Score 327
Art Director |

Byte!

EGGO's picture

Oh NOW I get it. So the mug can also be gum. Gotcha.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

FlyingDogs's picture

Hahahahahah!! Great campaign!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
adamrich's picture

i like it, better than the rat, just a pity there isnt some with words longer than 3 letters.

adamrich
Activity Score 48
BJL Manchester
everartz's picture

i do like this campaign... funny!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

alvinpck's picture

I have the same idea of dog/god line some time back, but don't know what product or services to use it.
This is quite nice, but I'm not sure about the inconsistency of this series.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
lucciano marisio's picture

jaja excelente!

lucciano marisio
Activity Score 166
Copywriter |

Lu

alygreat's picture

shit

alygreat
Activity Score 4
Designer
aadi's picture

i like it

aadi
Activity Score 230
Copywriter
iRitz's picture

brilliant!
never underestimate words.

iRitz
Activity Score 45
W Marketing
haha_p's picture

very old idea cute

haha_p
Activity Score 29
Work
Guest commenter's picture

The tagline doesn't appropriately pay off the concept. It should be something like, 'letter position is everything,' or something (more eloquent) with that gist.

Guest commenter
karmacoin's picture

lol'd that dog looks awesome

karmacoin
Activity Score 688
Featured Content

Latest Collections

Advertisement