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Choir

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Grey, Hong Kong for Scott's Emulsion, within the category: Food.

Caption

Scott’s Emulsion. Grow fast.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze, Andrea Khou
Art Directors: Helen Sze, Raymond Wong, Kato Tsang
Copywriters: Andrea Khou, Tony Chan
Photographer: Raymond Ng
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Guest's picture

GREAT!! GREAT!!!!

Guest
capywriter's picture

This doesn't work. Is this boy on the right side the only one who's on his knees? The others could be standing, or on their knees as well. And hey, some kids are taller than others anyway... This shows nothing that is peculiar enough to make it funny or make you frown your eyebrows.

capywriter
Activity Score 5509
Copywriter at Freelance
darlson's picture

I think it works just fine. He might be the only one on his knees; that's not important. He just might be the only person taking cod liver oil.
How often do you see 10-12 year old kids in Hong Kong where one is a foot taller than the rest? That's not something I've seen much of.

darlson
Activity Score 8
Guest's picture

well, you are simpleton!

Guest
Guest's picture

the thing here is... do the parents REALLY want their kids to grow fast? hmm...

Guest
Guest's picture

I think this as shows the negative side of the product. Who would want their child to be weirdly big from the others?

Guest
Maxchan2000's picture

Hmmm showing a kid that is weirdly big from the normal kids, though creative license but still not quite right....
I mean I dun want to be the kid that is exceptionally tall,
not to say mommy who is buying the product...

But but good effort on creativity :)

Maxchan2000
Activity Score 55
Art Director |

Max Chan
Art Director
Hp:+65 96828661

Dzsoi's picture

Agree!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Jakarta Jack's picture

What is the benefit of this product? Too be taller than other kids? Or is it for kids that are smaller than kids of their age and need to catch up?
This smells like being witty for wit sake.

Jakarta Jack
TommyO's picture

Oh, I get it - it makes your feet longer!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

saidukaringa's picture

Above all it kids
so It look like a beautiful ad

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Guest's picture

PRETTY GOOD ADS. BOTH OF THEM.

Guest
Guest's picture

pretty good ad.
pretty good idea.
pretty good execution.

Guest
tirthomitro's picture

pretty good ad.
pretty good idea.
pretty good!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

prs's picture

this is better than previous one although it's equally misleading if not more.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

jackal hunts's picture

Idea was good but not the execution...

jackal hunts
Activity Score 325
Copywriter at India
paumarques's picture

molt millor!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

If a kid has to stand on his knees to fill good with his hight, then growing fast is not a benefit. is it?

Guest
Van de Boyle000's picture

molt millor!

Van de Boyle000
Activity Score 18
Freak58's picture

Ok! I lke it

Freak58
Activity Score 16
Guest's picture

so he wasn't bright enough to pass his exams and go to the next class? i knew a few kids like that... they're not too bright are they? BAD SCAM!

Guest
dthlb72's picture

If selling a consumable product it must be practical and straightforward even if it's on ad.
This one is a bit too misleading!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

nice idea..but not sure about execution..may be changing of the angle might help

Guest
RicardoOliveira1987's picture

Nice idea... not sure about if the produced it well enough... plus... it's not that funny!

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

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