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Sink abseiling

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Art Director / Copywriter: Kc.Har / Kyle

Print advertisement created by 180 Degree, Malaysia for Scotch-Brite, within the category: House, Garden.

Advertising Agency: 180 Degree Strategics, Malaysia
Creative Director: Chan Fong
Photographer: Kenneth Lim
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Guest's picture

too "complicated".....simple ideas are the BEST.

Guest
everartz's picture

i'd say this is not complicated, its sophisticated campaign... nicely shot and done.. high and speaking to the elite... i kindda like it
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Disco Munky's picture

Back once again for the very first time SHUT UP!

"nicely shot and done.. high and speaking to the elite"

Who are these elite cleaners you're convinced that this is aimed at?

If you did this then you should know better than to try and "big-up" your own work.

If you didn't, then you really don't know what you're on about.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

He didn't do the ad and please avoid personal attacks. Thank you!

ivan
Creative Director at Ads of the World
Disco Munky's picture

I'm sorry, I thought this was the internet?

What is this a communist web site?

I demand a voice!

I WANT FREEDOM!!!

....I will also knock the insults on the head, sorry.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

In general a person's freedom extends as long as he doesn't hurt other people's freedom.

In relation to this website I need to look out for my readers and most people are interested in a professional discussion.

Argumentum ad hominem isn't acceptable in most cases. In certain rare situations it is ok, this is when the identity of the commenter completely changes the equation for the evaluation.

At the same time I don't want to censor anything people have to say. I'm certainly for freedom of speech and expression, that is why I leave a lot of personal attacks without censorship as long as they don't escalate.

It's a fine balance that I'm trying to keep.

ivan
Creative Director at Ads of the World
Disco Munky's picture

I'm totally with you.

Just a joke about the "communist" web site.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

graffica's picture

3 housekeepers for 3M? If it was 9M would you have a small army?

Also the only dirt in this image is the water going down the sink. I don't see how a sponge helps with that.

Overall nice concept,i think even with these faults the ad sticks out.

graffica
Activity Score 6
GRAFFICA cma
Guest's picture

Although I'm a fan of not dumbing things down to this level, I think this will prove to be effective as long as the rest of the campaign continues to push the idea of "toughness." Keep these sorts of images running through people's heads so they associate the toughest cleaning jobs with Scotch-Brite!

Guest
Guest's picture

hey "guest". Are you actually Sean Martin?

Guest
sneakyhands's picture

okay, you lost me. are the guys the dirt or the sponge?

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

i think using one subject is more impact than messy (busy) layout

Guest
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