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Mr & Mrs Smith

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Lowe, Egypt for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
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Highest Rated

slip's picture

agree with petek.

slip
Activity Score 919
designer |

SJB

Guest's picture

Totally wrongheaded. Aren't Mr. & Mrs. Smith both rough? Seems sexist to me. Plus, what demo is seeing this movie and buying sponges? Overall, seems like borrowed interest to my entire advertising class. Plus, Brandon thinks it is creatively challenged.

Guest
Guest's picture

good job

Guest
Guest's picture

smart love

Guest
Guest's picture

haha sexy

Guest
Guest's picture

Great job!!!!!!

Guest
Guest's picture

I really like it!! Neat One!!!!

Guest
Guest's picture

YAAA MONZZ.....YA Monzz.........
Please Hang up now.....I'm watching something on TV

Guest
Blair Semenoff's picture

Right on very fitting & unique!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
527jellybeans's picture

I dont think Mrs smith fits under "soft"

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
petek's picture

Neither would I say Hardy = rough, Laurel = soft, Tom = rough, Jerry = soft ... The basic idea of the campaign is nice, but all the testimonials are wrong.

petek
Activity Score 1894
Creative Director
dude79's picture

Out of the three, i love this one the most. I see a rough and tough guy protecting the soft side. I'm not sure why people think Mrs Smith wasn't soft, the movie would've been a failure.

The great thing about Mrs. Smith is that she's soft but rough enough to take you OUT...

I love the idea, Great execution. Creative and simple for the experienced.

dude79
Activity Score 12
Art Director
Guest's picture

admit it, u shudn't need to debate that point. nice idea just that ALL 3 examples just don't ring true.

it needs a Dr. jekyl and Mr. hyde kind of contrasting characters. like maybe popeye and olive... i dunno.

Guest
miguinare's picture

jajajajajaja this is cool. Good way to eliminate with harshness and smoothness.

miguinare
Activity Score 32
Copywriter
Nomad8's picture

Loving these series of ads, the idea is superb but wish you guys would get better rough and soft characters. In these, you need to say 'rough' and 'soft' for people to get it. Ideally, that should come out as the personality of the characters you are depicting.

Nomad8
Activity Score 204
JWT India
slip's picture

agree with petek.

slip
Activity Score 919
designer |

SJB

Guest's picture

Wow!!!

Guest
Guest's picture

Very well done

Guest
Guest's picture

Nice campaign

Guest
sold's picture

clever

sold
Activity Score 3305
Copywriter
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