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Agency Network: 
Published/Aired: 
September 2009
Scotch-Brite Print Ad -  Jug

Description

Photographer: Theerawit Kong-ngam / Presto Co.
Computer Artist: Saranuwat Thamniroth / Presto Co.

Print advertisement created by Leo Burnett, Thailand for Scotch-Brite, within the category: House, Garden.

Advertsing Agency: Arc Worldwide/Leo Burnett, Thailand
Executive Creative Directors / Creative Directors: Sompat Trisadikun
Art Directors: Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Producer: Sarawut Lertkittipaporn
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Highest Rated

Guest's picture

they shouldl've used another liquid, wine maybe, so the suction cups can be seen better.

Guest
Guest's picture

Very very subtle.

But I like it.

Guest
AmigoInvisible's picture

Absolutely gorgeous. Brilliant idea. I love it.

AmigoInvisible
Activity Score 195
Guest's picture

Brilliant

Guest
tridipnandi's picture

good one...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

very nice!!

Guest
mikeelrapido's picture

I don't get it. Message?

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

A stranger abroad's picture

I *think* it means to say the soap suds, rather than being slippery are (or rather have as much grip as) raised or acid-etched texture areas. Because of the gloves. I think. At first sight it just looks like a jug covered in soap suds to me. At second sight too come to think of it.

Please someone correct me if I am wrong, but that is my best guess. I can't agree that it is 'brilliant' btw, even in the degraded-by-being-used-way-too-much sense of the word.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Klidesign's picture

Too subtle for this kind of thing, if you ask me...I do like the Photography, though.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

The soap is made up of Suction cups.... It's nice but i had to look 4 Times to see it. A little too subtile for my taste.

Guest
Guest's picture

I saw the map of the world, with the Atlantic in the middle... Which is quite brilliant.
You could go as far as seeing the metaphor - the continents are slipping away, global warming etc

Am i misreading? I hope not, for the sake of the ad...

Yours,
boldpixie

Guest
Guest's picture

To stranger abroad: upon *very* close inspection, the soap bubbles appear to be suction caps. I don't think many people would notice that, which is a real shame. It's a case of the artwork being almost too good to convey the message.

Guest
A stranger abroad's picture

Ah yes, thank you. Perhaps that would be more obvious at actual magazine size. Even blown up, the image here is a lot smaller than a DPS.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

they shouldl've used another liquid, wine maybe, so the suction cups can be seen better.

Guest
Guest's picture

way too subtle, i needed 10 minutes to saw it

Guest
Guest's picture

Makes no sense. Advertising for advertisers. Not consumers.

Guest
silvi's picture

Demasiado complicado decodificar la imagen. Lástima, porque es una buena idea.
Complicate message.

silvi
Activity Score 4172
Copywriter
PERP's picture

Doesn't work, it is far to subtle. Beautiful photo and art-work any way, it can be really tricky to take a god shot like this one and to work with it as well.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

AmigoInvisible's picture

I think the subtlety makes the realization—the "aha!" moment— all the more rewarding.

Of course, I would think it would be hard to expect absolutely every consumer stumbling upon this print ad on a magazine to try and decode it,
but I still think it's brilliant.

AmigoInvisible
Activity Score 195
Guest's picture

too subtle for me.

Guest
ricklongo's picture

I like the signature, and the idea is not bad. However, the execution is atrocious. I'm willing to bet 99% of consumers would never get this.

ricklongo
Activity Score 1244
nemesis's picture

Very good idea, beautiful execution, but it's way TOO subtle too work. Sure, here everyone is looking for those subtleties, but the everyday person who sees it in a magazine, won't stare at it for so long to get it. I had to look at it like 4 times and read the comments below to see if I got a hint. But like I said, it's a very good idea!

nemesis
Activity Score 765
Creative Director
Guest's picture

Let's see how this guys do at Cannes festivals.

Guest
Guest's picture

God is thaï

Guest
kurtberengeiger's picture

A really nice idea that unfortunately wasn't done any justice in the execution. :(

kurtberengeiger
Activity Score 7323
Copywriter
pwucel's picture

Sorry, it take few steps before reaching the message and low IQ can not see that. May be Scoth Brite is popular in cleaning pad which is kept in consumers mind, not for the globes... so in the first glance, why the jug has bubbles.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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