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Dust

Agency Network: 
Published/Aired: 
April 2011
Description: 

Print advertisment created by Publicis, Belgium for Scotch-Brite, within the category: House, Garden.

Dust

Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Laurence Van de Putte
Copywriter: Nathalie Delchambre
Retouching: Jonathan Steelandt

Comments (11)

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JeffP's picture
JeffP
Activity Score 810

@Ivan, wrong creative. It reads 'hair' in French. You're looking for the one written 'Poussière'... I imagine.

ivan's picture
ivan

Is it correct now?

JeffP's picture
JeffP
Activity Score 810

Oui!

heritage85's picture
heritage85
Activity Score 180

Not only I like it, but I like it even more because it's not "festival-ready" written in english.

Billoughsby's picture
Billoughsby
Activity Score 5144

Kudos for the satisfying look and feel to this series. Clean and simple solution, not lazy.

This is the sort of work that restores our generous attitude toward the use of computers as a tool in advertising -- or at least makes us forget for a moment that we were saying just the other day that we would cry if we saw another Photoshop atrocity.

That's it.

luispiter's picture
luispiter
Activity Score 2756

i love it

atb2005's picture
atb2005
Activity Score 13557

Damn it, Bill. I generally agree with you, but not quite so this time. Yes, it's a simple clean solution (hence my sort of positive rating). But is it really that satisfying? I don't think so. It looks like something that students could have come up with.

Billoughsby's picture
Billoughsby
Activity Score 5144

That's cool, atb. It just felt refreshing to me. It's entirely possible my reaction was based more than it should have been on a subconscious desire to break away from the work I had just looked at.

Cheers

That's it.

Jackbr's picture
Jackbr
Activity Score 1500

Nice.

JackBR

justephemeral's picture
justephemeral
Activity Score 2

like it :)

soryana's picture
soryana
Activity Score 155

good and nice

yes

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