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jennywhx's picture

the copywriter would be happy. he wrote 3fm. haha.

Activity Score 1142
Other | jwhx:Visionary

Carlos Garcia's picture

Excelent copy! eheh

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


Rusio's picture

Actually, I think the 3fm its part of the photo, I hope it`s not.
He didn´t wrote a thing.
Nobody reads long copy anymore? Naaaa!

Activity Score 326
hang-the-dj's picture

I think the headline is too loud, plus that key change in the 2nd para is just silly.

Activity Score 1262
instinctive traveller's picture

yes. i think so too that the headline is rather loud. one line would have been better perhaps? and then the subheads, they need to be more subtle. or do you need those subheads at all? a little heavy handed art direction, though i must admit i like the idea.

instinctive tra...
Activity Score 149
hang-the-dj's picture

Um, I was actually trying to be funny. Sorry.

I think the art direction is lame, could have been alot more concise, but the idea is okay.

Activity Score 1262
Rog's picture

But can it translate to radio?! Huh? Huh?!!!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jennywhx's picture

hey, perhaps if somebody who know audio design, we could try to scan the wave and perhaps it speaks??
hahaha. interesting.

Activity Score 1142
Other | jwhx:Visionary

vexguy's picture

fine art

Activity Score 93
me thinks's picture

Music has no language.I like it.

me thinks
Activity Score 722
mrtalented's picture

cool art direction and concept. any decoding to written english?

Activity Score 2171
Creative Director
Tim Weasle's picture

I see there are no copywriters commenting here.

Tim Weasle
Activity Score 72
Art Director
PaulyG_fill in the blank's picture

I love these and I'm a copywriter. Their instruments speak for themselves - they've made my life very easy. Too bad all products can't communicate as well as musical instruments, we'd be out of a job.

PaulyG_fill in ...
Activity Score 1148
Disco Munky's picture

Although this looks nice. I'm not sure if you passed this in the street or even if you had time to look at it that you'd get it.

It's too busy and the lack of copy in this case might make it inaccessible to your man on the street. But I may be wrong.


Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

atulspande's picture

i like the concept.
but the head line and copy is looking like earthquake reading.
it could have been more interesting and soothing if copy is in the form of musical equalizer.
i think so. but it's really interesting

Activity Score 180
Art Director
Global Cheese's picture

Global Cheese

this has been done ages ago.

or is it the same campaign, just taken 2 years to get on here.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

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