Advertisement
Log in or register to post comments
Albondiga's picture

Fantastic powerful copy. Nice one.

Albondiga
Activity Score 96
Graphic Designer
Shanty Mathew's picture

Apparently, the O&M HK team labours under the impression that any fatal domestic violence against a woman in a Muslim family is considered a 'honour killing'. I think you may want to understand it better before you try and stop it. That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?

The copy is well written though.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

birdy's picture

"That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?"

Because if this scissor is the ONLY one can talk, the crime will never been told. Get that?

birdy
Activity Score 2
Art Director
john ler's picture

Thanks to the writer. She ruined my day.
Hats off.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
john ler's picture

Thanks to the writer. She ruined my day.
Hats off.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Tapper's picture

Shanty you depressing boring four eyed mthfker, piss off and shove your glasses up your ass, so then you can see propperly up it.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Shanty Mathew's picture

Neimad, I knew I should've worn a condom when I met your mum at the trailer park. Oh well... Karma.

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Tapper's picture

yeah... kind of annoyed now, that I did wear wear one with your sister last night

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Shanty Mathew's picture

Why, wasn't your mom free?

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

mad cha's picture

Reminiscent of Khaled Hosseini's A Thousand Splendid Suns. Nice idea. Nice copy.

mad cha
Activity Score 6
scarfinati's picture

“That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?”

Because scissors shouldnt have more morals than humans. Thats why.

scarfinati
Activity Score 843
Art Director
karaba's picture

magnifique

karaba
Activity Score 112
Copywriter
samuelcarlos's picture

The English seems a bit basic. I feel it could have been better written.

samuelcarlos
Activity Score 110
Art Director
Anurag Sahu's picture

You guys are wasting your time...these people would rather kill you and still be radical snobs, the way they have been since ages ! Will you try to change their religion ? Anyway since this piece of work is up here, i read the whole copy, i am not sure a Lotta ppl would read this copy.

Anurag Sahu
Activity Score 102
CopY Writer
roman-schwienbacher.com's picture

nice classy ad.
nice old school,

roman-schwienba...
Activity Score 1021
Photographer
mishkaa's picture

o n m style really........it touched me right in my heart.......

mishkaa
Activity Score 296
tiny_wordz's picture

nice... couldn't stop readin...

tiny_wordz
Activity Score 325
Copywriter
scarfinati's picture

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

scarfinati
Activity Score 843
Art Director
scarfinati's picture

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

scarfinati
Activity Score 843
Art Director
samuelcarlos's picture

By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language, or otherwise has not heard of flow, composition and pace... things I would say should be a prerequisite for any copywriter.

samuelcarlos
Activity Score 110
Art Director
Dusan Zica's picture

nice idea.

Dusan Zica
Activity Score 116
Copywriter
aadi's picture

Solid campaign...
Just when i thought classic long copy ads were dying... this one springs up and puts all my fears to rest...
Hats off!!

aadi
Activity Score 230
Copywriter
tiny_wordz's picture

samuelcarlos... could it b dat he wanted to achieve that so it seems like the scissors is talking like a normal human being and not a college professor? just thinking...

tiny_wordz
Activity Score 325
Copywriter
samuelcarlos's picture

You may be right, although I very much doubt that is the case. I see the ad was done in China, so perhaps it was done in Chinese and then translated into english.

samuelcarlos
Activity Score 110
Art Director
RAZ21's picture

I agree with aadi. What a pleasant surprise... a "retro" campaign with a "vintage" flair and a powerful result: emotional impact.

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

des's picture

congratulations!

des
Activity Score 147
Art Director
scarfinati's picture

“By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language.”

What a bunch of shit. Theres nothing wrong with the english, its fine. This isnt english lit class its advertising.

scarfinati
Activity Score 843
Art Director
capton john's picture

It's really good job & very effective copy.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

Featured Content

Latest Collections

Advertisement