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Bungee baby

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Rethink, Canada for Science World, within the category: Education.

Caption

Daredevils are born loving fear.
Science World. We can explain.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple
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everartz's picture

i dont know why are they connecting science with fear in the campaign

everartz
Activity Score 7613
Art Director |

| everartz |

satrianee's picture

Fear is the second most tempting emotion for humanbeing. Sex sells, fear attracts.

This campaign is not falling short for creating curiosity for more explanation I think. Liked the idea.

satrianee
Activity Score 3748
rolling.stone's picture

well there are lot more things to explain

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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