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Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Saatchi & Saatchi, Italy for Sci Fi Channel, within the category: Media.

Caption

Humans are among us.

Advertising Agency: Saatchi & Saatchi Milan, Italy
Creative Director: Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Mike Koelsch
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Guest's picture

Don't get.

Guest
Guest's picture

Me neither...what's the point?

Guest
Guest's picture

Headlines integrate really bad into the images. However, despite some art direction details, is good.

Guest
Guest's picture

Idea??

Guest
Rabubi's picture

I think it's cool. It shows how the Sci Fi channels belongs to the supernatural and that we, as humans, are the strange element.

Rabubi
Activity Score 560
Copywriter
Guest's picture

well...and how could we understand on this print what you just said? By reading the brief at the same time?

it's totaly unclear, so they missed.

Guest
Guest's picture

It isn't confusing at all. Really! look at it. I think it's fun

Guest
Guest's picture

no

Guest
Guest's picture

Yeah, i think it´s not confuse at all, i get it at the first time. Good idea.

Guest
Guest's picture

You're watching aliens on the Sci Fi channel. Hence, you're among them. Instead of the usual 'aliens invading Earth'.

Guest
Guest's picture
Guest
Wordnerd's picture

that's the film they are implying here you moron

Wordnerd
Activity Score 6692
Copywriter
NIke's picture

I clearly was kidding.

NIke
Activity Score 61
Guest's picture

Damn you're stupid.

Guest
ackattak's picture

Humans are among us. So what? This campaign feels like it needs a tagline to clear up why, exactly, all these sci-fi creatures are freaked out by humans. What does this twist mean? For me, the joke isn't self-evident enough. As a result, I think the idea falls a little flat.

ackattak
Activity Score 396
Copywriter
Guest's picture

The campaing is great. All the people that comment talk with bad intentions. But the idea is excelent. It's a great turn. It's a big idea. Really.

Guest
Guest's picture

because is yours.

It's only a very confused campaign.

Guest
Guest's picture

It's only confusing to the mentally retarded. And aliens trying to hide their existence... like you.

Guest
Guest's picture

"mentally ritarded"

ahahahah

Solo un italiano poteva dirlo.

Imparate a essere meno arroganti e non insultare chi non la pensa come voi.

Per quanto riguarda l'annuncio, non si capisce una mazza punto.

E le locandine sono state usate mille volte, non se ne può più.

Guest
Guest's picture

Jesus. When you watch the SciFi channel you enter the realm of the monsters. You are the outsiders crashing in on their domain, unlike what usually happens. It's an easy get and it's pretty cool.

Guest
Guest's picture

I love it. Simple and great. Don't listen to the usual, hello-my-portfolio-is-shit random guys posting here.

Guest
Guest's picture

Because is yours, dear guest.

Guest
manugon's picture

Loves it. It's funny and the illustrations are awesome. I'm confused about people's confusion with these ads.

manugon
Activity Score 142
burocreativo
Guest's picture

These are great! Though, I'm not sure they expect that viewers of Science Fiction identify with the aliens/monsters more than they identify with humans... I think it's simply meant to turn the situation around. "What if monster movies were told from the monster perspective?" I'm not sure why anyone was confused by these posters, but judging from those folks' understanding of grammar, maybe English isn't their first language.

Guest
Guest's picture

So simple and so clear! Great!

Guest
Guest's picture

I also don't understand people's confusion about this ad. It's so clear!

Guest
PasifromHelsinki's picture

So simple to get it if you are into sci-fi. And that is the point. It is an inside code for inside people. To make sci-fi folks feel that the channel relates to them.

This is not meant to be understood by all. And that is great advertising.

PasifromHelsinki
Activity Score 9
Copywriter |

I love this business!

Guest's picture

I'm not a sci-fi fan what-so-ever and I managed to get the idea in this ad in the first 3 seconds of looking at it. Not sayin' that the idea is particularly earth shattering, but it is clear. I think though, that non-sci-fi fans won't really give a crap about the ad, even if they do understand it.

The idea is excruciatingly simple: We humans, have now entered the lives and worlds of such sci-fi characters as The Creature From the Black Lagoon, etc by watching them...not in person...but figuratively...through television.

My guess is that if you didn't get the ad, you probably won't get what i just said.

:(

Guest
Guest's picture

Great ads, perhaps a bit confusing for people who don't know anything about old scifi covers.

Guest
Guest's picture

Dont get sorry.

Guest
esteb's picture

The message is very forced and confused.

If i watch a film, it goes into my life.
But i don't go into the film.

I think you can guess this ads, but never totally understand them.

esteb
Activity Score 673
art
527jellybeans's picture

Love this :)

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
Guest's picture

THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.

Guest
Guest's picture

THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.

Guest
Guest's picture

is the typo similar to indiana jones?

Guest
Guest's picture

Look, maybe the idea is to reverse the thought. But, at the end of the day, great ads are the ones which are simple and clever and not some puzzle which needs to be decoded.

Guest
picktokyo's picture

I'm a sci-fi fan and I absolutely love this ad. really love it.

picktokyo
Activity Score 1404
Copywriter at JWT
picktokyo's picture

I'll give it 10/10

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

bueno sta!!!!!

Guest
Guest's picture

There is a funny idea, its well told, why you don't get it? I'm confused?
Good job S&S.

Guest
Guest's picture

it's very good. It's easy to understand.
very clear to anyone who can think.
probably the first lion of this year. mark my word.
:)

Guest
Guest's picture

Any you mark this link, stupid man:

http://www.youtube.com/watch?v=mqUWqXXjm_Q

Shame!

Guest
Guest's picture

Very confused.
Don't get it at all.
Nice illustrations however.

MArkç

Guest
Guest's picture

Old and boring.

Guest
Guest's picture

Not original idea.

Look here:

http://www.youtube.com/watch?v=mqUWqXXjm_Q

Guest
Guest's picture

Proposition is on level 1.
No need to comment the work then.
Sorry.

Guest
Guest's picture

i think its simple and funny.

Guest
Guest's picture

My english is no so good, sorry.
The idea is nice, the art is grate,
is simple, not complicated at all.
Some people here should look their
own work. Nice one, liked it from
an advertising blog, the complete
campaing is nice.

Saludos desde Argentina,

Guest
Guest's picture

I think the campaign is great sci fi is known for not only the weird and interesting the change of roles is funny and twisted those who dont get it are clearly no sci fi watchers or lacks imagination its a hit to me

Guest
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