Advertisement
Agency Network: 
Published/Aired: 
December 2008
Schweppes Print Ad -  Light

Description

Print advertisement created by Air, Belgium for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Veronique Sels
Art Director: Anthony Hirschfeld
Copywriter: Rozan Jongstra
Photographer: Marc Paeps
Log in or register to post comments
mark3r's picture

Not bad... never seen this execution before.

mark3r
Activity Score 1949
Art Director at Scout
Bye's picture

You might wanna see more ads then.

Bye
Activity Score 1464
Guest's picture

Bad... seen this thousand times before.

Guest
Rajani's picture

Never seen this excecution before.
Smart, simple, nice

good work !

Rajani
Activity Score 14
working
kalpesh78's picture

too many of these around... nothing new.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

havn't seen it done like this before, but i hate the - its light so it floats idea, its been done to death.

Guest
Guest's picture

malisimo. por ser ligth no debe flotar entiendan eso de una vez!!!!!

Guest
Guest's picture

beeeen doooneee

Guest
elnietodeNicho's picture

i agree... floating is too old.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Guest's picture

Too subtle, not funny or clever.

Guest
JJField's picture

It really doesn't work. Nice concept tho....

JJField
Activity Score 10
Graphic Designer at Digital Designer
Dale's picture

Not for nothing, but this comment is funny. It's a good concept that doesn't work? Please point me to a bad concept that works.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

intentions are good....but a waist of time and mony for the brand,

Guest
Guest's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest
Dale's picture

I didn't believe you until I got to the 5th exclamation point. By the tenth I realised how insightful this comment was. By the 15th you blew my mind. After that I just had to bow to your grasp of both the caps lock key and that above the '1' there is an exclamation point! Please continue to provide cutting commentary on advertising and how to address a target audience to sell a product.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

LeeMoh's picture

A lot of the déjà vu revolve around “light enough to float,” but this execution is new.

LeeMoh
Activity Score 424
Bye's picture

It's not.

Bye
Activity Score 1464
alexbartleet's picture

It looks like they have re-designed the bottle. the label floating up needs to be more obvious. Maybe it's crumpled up around the bottle cap.

alexbartleet
Activity Score 21
Art Director at Colensobbdo - Creative
Guest's picture

there is white oil under

Guest
Guest's picture

Good thing they added the bottle opener.. Or I would have been REALLY thrown off of what this ad is. Duh.

Guest
Guest's picture

cool ad. love it!

Guest
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

dshott's picture

Dj Crap and Mc Bag

way too subtle. Eventually I came to the conclusion that oh that really is it.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

http://www.coloribus.com/admirror/bottom_beer_foam/

solo pa mostrar el 1 % de todas las veces q se ha hecho este anuncio!!!

Guest
Guest's picture

PEPSI did it 2 years ago with a street marketing. Not new at all

Guest
Guest's picture

Quando le cose sono belle, è bello rivederle.

Guest
Featured Content

Latest Collections

Advertisement