When shoes go bad

Agency Network: 
August 2009
Scholl Print Ad -  When shoes go bad


Print advertisement created by Spinach, Australia for Scholl, within the category: House, Garden.

Advertising Agency: Spinach, Melbourne, Australia
Creative Director: Frank Morabito
Illustrator: Darren Pryce
Art Director: Simon Cooper
Copywriter: Michael Mulcahy
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alexander_bickov's picture

Boring idea

Activity Score 3279
Muhammad Imran's picture

Very very old Concept indeed! execution could be done in a more better style tho...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Misstree's picture

I like it! Nostalgia aside, I thought it was funny!

Activity Score 425
Copywriter |


Not all who wander are lost.

Blashyrkh's picture

Now there's a conflict with "Odour attack" and the "attacked people". Who's attacking and who's being attacked? And why so dramatic?

Activity Score 32890
Art Director
Wordnerd's picture

One question, Blashyrkh. Isn't your picture from that incredibly awesome (french?) short animation film? do you have a link to it? it has been removed where i saw it once.
that would be great

Activity Score 6692
Blashyrkh's picture

It's a Tomek Baginski short animation "Fallen Art". Last time I saw it posted on youtube and dailymotion. And yeah it's a masterpiece, one of my fav shorts.

Activity Score 32890
Art Director
Wordnerd's picture

Yeah, that's the one! Thanks a lot man!

You know this one already?

Activity Score 6692
Blashyrkh's picture

That was great. And funny. I'm afraid we're going offtopic here. LOL

Activity Score 32890
Art Director
bubblestheclownfish's picture

Yes - it's great, though KATEDRA (by Baginski) is better executed/paced.

Activity Score 614
Creative Director
LeeMoh's picture

Why the copy line is there at all?

Why fairytale kind of visual?

Activity Score 424
yctham's picture

Doesn't seem works for target audience.

Activity Score 178
Planner at Limkokwing University of Creative Technology
bubblestheclownfish's picture

Yes - stink comes on slowly, not like a mustard gas attack, so they wouldn't instantly die - would work better if they were all sitting at the roadside with suitcases and a For Sale sign on the lawn. BUT it still made me laugh.

Activity Score 614
Creative Director
bad astronaut's picture

so did a bunch of bats crap on that shoe.... or was the social service too late in taking the children away from a mother who doesn't believe in cleanliness.

bad astronaut
Activity Score 544
Guest's picture

Dark.. I liked it

cesar7983's picture

cool art work

Activity Score 21
everartz's picture

product and the whole usage of it has been extremely magnified, i dont know do i hate the product that let this fantastic illustration down or the illustrator who used the best abilities for something which could be sold at a simpler design.... i'll say 9/10 for the illustration

Activity Score 7613
Art Director |

| everartz |

Pencil-Killer's picture

funny! nice style of illustration

Activity Score 59
Art Director at Leuven
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