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Campaign
Agency Network: 
Published/Aired: 
December 2011
Schneider Print Ad -  Car

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, Poland for Schneider, within the category: Electronics, Technology.

Caption

Smile! You're in camera!

Advertising Agency: Saatchi & Saatchi, Poland
Creative Directors: Max Olech, Blanka Lipinska
Art directors / Copywriters: Martin Winther, Jakub Zielecki
Project managers: Maria Golosz, Aleksandra Monczak
Photographer: Agata Pospieszynska
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morse's picture

Nice campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ograiba's picture

Damn, I love this campaign... hahahahaha... I think this is new...

Ograiba
Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
Zane's picture

This is kind of funny :)

Zane
Activity Score 110
Copywriter at Madrid
nepotiums's picture

Nice.

nepotiums
Activity Score 251
Copywriter
kalpesh78's picture

Shouldn't it be 'Smile you're ON camera'?

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
KbxAds's picture

yeah, nicely spotted

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

jackmancer2017's picture

Well done. Great 'actors' as well.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Audrius Kubrik's picture

Regarding the style. I know it's supposed to be cheesy and realistic (unphotoshopped), because that's what those TV shows are like, but I'm not really sure it works (for me) on the aesthetic level.

Audrius Kubrik
Activity Score 828
Vilnius
alex valyukh's picture

ahahaha! hilarious!!!

alex valyukh
Activity Score 263

have a nice day

Nike Diesel's picture

Loving the borrowed concept, but still I think the visual could be much better than this IMO.
The smiling guy's facial expression is priceless :)

Nike Diesel
Activity Score 13630
Art Director
tirthomitro's picture

good stuff

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Hadrons's picture

silly situation to begin with.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

wonwaywoo's picture

good,Personally feel a little better this one http://adsoftheworld.com/media/print/midea_security_cameras_antique

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Nike Diesel's picture

I agree. And I would add that the Midea visual is excellent.

Nike Diesel
Activity Score 13630
Art Director
tytpol's picture

Midea is bad.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Nike Diesel's picture

Sure thing, dude.
Probably that's why it got a silver Lion...

Nike Diesel
Activity Score 13630
Art Director
tytpol's picture

I like this one better. Cannes is not a bible. Remember that.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Nike Diesel's picture

No, I wont.
Many consider winning an award at Cannes Lions equivalent to winning an Oscar for a movie,
and that is the reason it is rightly termed as the "Mecca" of advertising. All it lacks is a bible ;)

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

Quite funny.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

funny ad

MicheleVirgilio
Activity Score 2617
tytpol's picture

New approach. Totally like it.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Nike Diesel's picture

Wrong. This is not a new approach.
I'll remind you of this campaign just in case you forgot:

http://adsoftheworld.com/media/print/midea_security_cameras_antique

Nike Diesel
Activity Score 13630
Art Director
niniasufle's picture

Different approach, but simmilar concepts. It changes everything in the ad's execution

niniasufle
Activity Score 407
Producer/Director at La Red TV
Nike Diesel's picture

I'd say they both have a very similar approach in execution, since both ads are talking about being "in the spotlight", as in on camera or on stage. Hence the two ideas are way too similar to ignore. Therefore not a very new or different approach.

Nike Diesel
Activity Score 13630
Art Director
shahidali's picture

ha ha ha . good one

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Lawson Hembree's picture

Clever. I like it.

Lawson Hembree
Activity Score 444
miko1aj's picture

i like concept very much. i hate photo postproduction. It's roughly ugly. I don't understand why. Agata has better ones in portfolio.

miko1aj
Activity Score 3086
AMGKTM's picture

很棒的创意

AMGKTM
Activity Score 22
Art Director
Hawrys's picture

yeah!!

Hawrys
Activity Score 198
Copywriter
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