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Free your skin, 3

Agency Network: 
Published/Aired: 
June 2014
Description: 

Print advertisment created by Y&R, New Zealand for Schick, within the category: Health.

Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Art Directors: Tom Paine, Mark Tallis, Tom Paine
Copywriter: Cameron Dowsett
Producer: Michele Richards
Associate Creative Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen

Comments (15)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

Way off the mark (unless of course we 're talking awards and stuff that only we understand).

Long beards are manifestos, and their owners are proud. It is the irritating 5 days stubble which enslaves your skin which needs to be freed.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

Ha!

Marcao's picture
Marcao
Activity Score 3029

Nice Photoshopping.

talkingisfree's picture
talkingisfree
Activity Score 2712

This is a great campaign

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

Looks really nice.

Innovation & Art Director
https://www.behance.net/darkobosnar

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Fantastic shots.
The line doesn't really connect to what I'm seeing.
"Tame your beard." would be closer to the concept IMO.

Reality Check's picture
Reality Check
Activity Score 2539

@ thedesignaddict,

"Tame your beard" would work if the strategy was to keep your beard.

The intention of this campaign is to lose the beard entirely, hence, "Free your skin".

joelapompe's picture
joelapompe
Activity Score 3851

really better than this one, but pretty similar anyway : http://www.ccsp.com.br/site/imagecache/img/peca_midia/40243/960x720_Ra...

kleenex's picture
kleenex
Activity Score 50204

not bad, but not solid either.

Uncertain's picture
Uncertain
Activity Score 568

Free my skin? As if it was captive? By a mammal? With a beard like the, you would need a clipper not a razor.
I love the photoshop work but I agree with thedesignaddict about the copy.

Uncertain | Assumption is the Mother of All Fuckups

Troll's picture
Troll
Activity Score 676

Cool idea. Line doesn't work.
Seems like the beard is hanging on for dear life, not holding the guy's skin captive.

Cristian Frazão's picture
Cristian Frazão
thedesignaddict's picture
thedesignaddict
Activity Score 5403

Wow, that's horrible.

Loud1's picture
Loud1
Activity Score 35

"Free your skin" is the support line they use for everything...So I think it works. I recognize that line as Schick. great photoshop and photography.

Emanresu's picture
Emanresu
Activity Score 2148

The photography and layout is good. However, I do agree with some of the other comments. As someone who has grown their hair, I've gotten comments of birds nesting in it and whatnot. However, something about the models posing calmly, along with their good looks, doesn't communicate to me they have a care about freeing their skin.

Temple's picture
Temple
Activity Score 11337

Way off the mark (unless of course we 're talking awards and stuff that only we understand).

Long beards are manifestos, and their owners are proud. It is the irritating 5 days stubble which enslaves your skin which needs to be freed.

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