Agency Network: 
August 2008
Scatto Print Ad -  Jewels


Print advertisement created by Filadelfia, Brazil for Scatto, within the category: House, Garden.


Ceiling fixtures that shine like jewels. Or even more, if you turn on the lights.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Leandro Neves
Photographer: Nelo Aun
Retoucher: Aderson Fagundes
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Vipond's picture

the moody b+w image loses the shiny-ness that is alluded to. other than that good concept and nice imagery.

Activity Score 60
eduardojoseph's picture

Nice textures, nice light

SeanMartin's picture

The layout of the copy is severely undercutting the message -- take the last two lines and drop them close to the bottom, and the message would get across more strongly. And please, take off the comma after the end of line three.

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Renan Correa's picture

I like it. And agree about the comma.


Renan Correa
Activity Score 186
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