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The Evolution of Mining, 1

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Volt, Sweden for Scania, within the category: Automotive.

Caption

The Evolution of Mining
It’s time to move on. The future belongs to the smarter. The smaller. The ones that get the job done, but with less fuel, fewer parts and fewer problems. The ones that will deliver higher availability, increased productivity and better profitability. Welcome to a new era of mining solutions at scania.com/mining.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Photographer: Sven Prim
Final Art: Tina Andblad
Retouch: Sven Prim
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Highest Rated

robthelad's picture

I think you've missed the point

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
stickynotes's picture

..so they're showcasing an old truck to sell a new one that you can't even see? mhhh..

stickynotes
Activity Score 1094
robthelad's picture

I think you've missed the point

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
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