The Seven Billionth story

Agency Network: 
November 2011

Print advertisment created by US Sydney, Australia for SBS, within the category: Media.

Humanity is full of potential. For conflict. For beauty. For progress. Every life, every story, adds to the diversity of human culture and deepens our understanding of each other. This is why we share the world's stories and why we celebrate seven billion.

Advertising Agency: US Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Tim Chenery
Copywriter: David Roberts
Agency Producer: Corinne Porter
Retouchers: Toby & Pete

Comments (8)

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suresh90's picture
Activity Score 620

Wow awesome concept and art direction too .....products of each centuries and shape is looking like sperm..........:)

JediByKnight's picture
Activity Score 184

Not sure how crowding 7 billion people into our planet is a thing worth celebrating. #fail

Billoughsby's picture
Activity Score 5144

Is that red thing the Atom Bomb, just past 1927, by the way? Somebody'd better check the party favors before this little shindig begins.

That's it.

CuriousPencil's picture
Activity Score 4225

An illustrative labour of love, certainly, which makes a little more sense after a bit of context-mining to see what it's about; this short about it gives more detail ; and somewhere through the linkstorm there's the fact it's connected to a UN action

Which would all have been nice to know IF SOMEONE HAD BOTHERED TO INCLUDE A BIT OF BACKGROUND in the first place. /ShoutyCaps

AmandaMoo's picture
Activity Score 26

I totally get it. They also are not necessarily saying 7 billion is a good thing, but it's the fact, and since we are all here, we all have a story. Including why you are here, typing this.

Marcupolo's picture
Activity Score 206

Like the art...its really good work.

Migzter13's picture
Activity Score 973

Nice artwork. Funny how most of the components here are tools for warfare:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Drogag's picture
Activity Score 112

like art