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Face

Agency Network: 
Published/Aired: 
March 2008
SBS Print Ad -  Face

Description

Print advertisement created by RazorJunior, Australia for SBS, within the category: Media.

Caption

Exploring genealogy.

Advertising Agency: RazorJunior, Sydney, Australia
Creative Director / Art Director: Josh Moore
Copywriter: Nigel Clark
Photographer: Andreas Smetana
Agency Producer: Danielle Solden
Retoucher: Electric Art
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Highest Rated

Duckman's picture

and people looks like fallen souls. Its far away from genealogy.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Duckman's picture

Reminds a poster from Lord of War.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

speed's picture

This is creepily intriguing for geneology. It makes me think,"like the dust of the earth in multitude".

Good use of the tiresome bodies/body parts retouched into nouns genre.

Totally connected.

speed
Activity Score 83
Commercial Photography
Duckman's picture

and people looks like fallen souls. Its far away from genealogy.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

speed's picture

It would be safe to say a few fallen souls are in YOUR woodpile. I see the gene pool's working for you.

speed
Activity Score 83
Commercial Photography
MJ05's picture

so, so, so, so done!!!!! what's is going on? i mean, people is trying to make good work with old ideas and old resources, and think that the art direction will save the final product. cooome oooon!!!
besides, this looks so creepy, and makes me feel seek.
don't like at all.

MJ05
Activity Score 88
garnier bbdo |

MJ

khalsain's picture

i think this is really good.....old or otherwise!

khalsain
Activity Score 264
ad agency
capton john's picture
capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

everartz's picture

i respect the effort behind creating this.. but to me it feels incomplete.. maybe text wise..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

obladioblada's picture

Great artwork. But it's not creative. Some many times done.

obladioblada
Activity Score 256
obladioblada
klaussnow's picture

Looks like Gene Simmons

klaussnow
Activity Score 1645
Art Director |

... its already been done...

thakiddd's picture

rather interesting

thakiddd
Activity Score 70
Copywriter
sonucoues2002's picture

i have seen this type of art so many times in so many campaign
looks like a painting of my teacher

sonucoues2002
Activity Score 804
visualizer
Luis Maram's picture

Nice art direction but zero innovation. It has been done several times... and is creepy for genealogy; so the message is mistaken.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

LeeHarvey's picture

Well I've never seen anything like it. Kinda creepy though...

LeeHarvey
Activity Score 3045
Creative Director
Dick Huges's picture

done with a brain. now is the face. next one will be the whole body.

Dick Huges
Activity Score 937
Copywriter
speed's picture

But has it been done for genealogy?

Creating images out of other images has been done for centuries.

Creepy or not, this particular ad takes it to a different level. There's actually a reason for using millions of bodies, naked at that, to show someone's lineage. The creep factor makes it that much more philosophical.

This "done" rhetoric is getting old.

It would be so much more interesting to hear why you don't like it, or in the very least, show your examples.

speed
Activity Score 83
Commercial Photography
speed's picture

edit: double post

speed
Activity Score 83
Commercial Photography
tyger's picture

Probably the worst ad I've ever seen. This is painfully bad. Is this even an agency? The people behind this should not be allowed to call themselves creatives.

tyger
Activity Score 4
S&S
kjgenergy's picture

An Ad that actually sustains an impact long after I have turned away.

Like it or not it works, oh & I do like it – I'm not sure why just yet though, once the nausea subsides I might work it out.

kjgenergy
Activity Score 7
Graphic Designer |

kj

Guest's picture

Tyger. You shouldn't slag something without giving reasons. Even though it may be a recycled idea the purpose behind it is to grab the attention of the consumer and do something a little different. I think for what it is, it is succesful and entertaining.
Tyger, you are a peanut.

Guest
Guest's picture

Most of these negative comments are silly. The ad is supposed to provoke serious thought. If you're probably wasting time being offended and disgusted, it clearly wasn't made for you.

Guest
Guest's picture

Explore the Family Forest National Treasure at http://www.familyforest.com and see generation -by-generation your ancestral history.
It is fascinating.

Guest
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