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Face

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by RazorJunior, Australia for SBS, within the category: Media.

Exploring genealogy.

Advertising Agency: RazorJunior, Sydney, Australia
Creative Director / Art Director: Josh Moore
Copywriter: Nigel Clark
Photographer: Andreas Smetana
Agency Producer: Danielle Solden
Retoucher: Electric Art

Comments (22)

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Highest Rated

Duckman's picture
Duckman
Activity Score 520

and people looks like fallen souls. Its far away from genealogy.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Duckman's picture
Duckman
Activity Score 520

Reminds a poster from Lord of War.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

speed's picture
speed
Activity Score 83

This is creepily intriguing for geneology. It makes me think,"like the dust of the earth in multitude".

Good use of the tiresome bodies/body parts retouched into nouns genre.

Totally connected.

Duckman's picture
Duckman
Activity Score 520

and people looks like fallen souls. Its far away from genealogy.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

speed's picture
speed
Activity Score 83

It would be safe to say a few fallen souls are in YOUR woodpile. I see the gene pool's working for you.

MJ05's picture
MJ05
Activity Score 88

so, so, so, so done!!!!! what's is going on? i mean, people is trying to make good work with old ideas and old resources, and think that the art direction will save the final product. cooome oooon!!!
besides, this looks so creepy, and makes me feel seek.
don't like at all.

MJ

khalsain's picture
khalsain
Activity Score 264

i think this is really good.....old or otherwise!

capton john's picture
capton john
Activity Score 640

Think, Act, Invent.
www.narendrakeshkar.com

everartz's picture
everartz
Activity Score 7613

i respect the effort behind creating this.. but to me it feels incomplete.. maybe text wise..
--
Everartz

| everartz |

obladioblada's picture
obladioblada
Activity Score 256

Great artwork. But it's not creative. Some many times done.

klaussnow's picture
klaussnow
Activity Score 1645

Looks like Gene Simmons

... its already been done...

thakiddd's picture
thakiddd
Activity Score 70

rather interesting

sonucoues2002's picture
sonucoues2002
Activity Score 804

i have seen this type of art so many times in so many campaign
looks like a painting of my teacher

Luis Maram's picture
Luis Maram
Activity Score 252

Nice art direction but zero innovation. It has been done several times... and is creepy for genealogy; so the message is mistaken.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well I've never seen anything like it. Kinda creepy though...

Dick Huges's picture
Dick Huges
Activity Score 937

done with a brain. now is the face. next one will be the whole body.

speed's picture
speed
Activity Score 83

But has it been done for genealogy?

Creating images out of other images has been done for centuries.

Creepy or not, this particular ad takes it to a different level. There's actually a reason for using millions of bodies, naked at that, to show someone's lineage. The creep factor makes it that much more philosophical.

This "done" rhetoric is getting old.

It would be so much more interesting to hear why you don't like it, or in the very least, show your examples.

speed's picture
speed
Activity Score 83

edit: double post

tyger's picture
tyger
Activity Score 4

Probably the worst ad I've ever seen. This is painfully bad. Is this even an agency? The people behind this should not be allowed to call themselves creatives.

kjgenergy's picture
kjgenergy
Activity Score 7

An Ad that actually sustains an impact long after I have turned away.

Like it or not it works, oh & I do like it – I'm not sure why just yet though, once the nausea subsides I might work it out.

Guest's picture
Guest

Tyger. You shouldn't slag something without giving reasons. Even though it may be a recycled idea the purpose behind it is to grab the attention of the consumer and do something a little different. I think for what it is, it is succesful and entertaining.
Tyger, you are a peanut.

Guest's picture
Guest

Most of these negative comments are silly. The ad is supposed to provoke serious thought. If you're probably wasting time being offended and disgusted, it clearly wasn't made for you.

Guest's picture
Guest

Explore the Family Forest National Treasure at http://www.familyforest.com and see generation -by-generation your ancestral history.
It is fascinating.

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