Migrant Children, 1

Agency Network: 
January 2018


In Mexico each year more than 40,000 children are forced to emigrate in search of a better life.

Child exploitation, sexual abuse, delinquency are some of dangers they have to deal with in order to reach the EEUU Border.

However, these are not the only danger they have to tackle. They must cross the border without being discover. It costs them $4000 USD to take the risk. They have to pay this amount to children traffickers “coyotes."

Print advertisement created by Totem Marketing, Mexico for Save the Children, within the category: Public Interest, NGO.


$4.000 USD.
This is the price that thousands of migrant children pay to risk their lives.
You can prevent it with just 10 pesos per day.
Donate in

Advertising Agency: Totem Marketing Group, Mexico City, Mexico
Creative Director: Javier Echevarría
Art Director: Ahmed Kahuam
Copywriter: Nancy Jazmín
Photographer: Diego Arigoni
Account Manager Director: Alejandro Alva
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