Child labour

Agency Network: 
October 2009

Print advertisment created by M&C Saatchi, Australia for Save the Children, within the category: Public Interest, NGO.

We must make this a thing of the past.
Child soldier
Democratic Republic of Congo c. 2009
It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clearn water. These are some of the many issues Save the Children is working to make obsolete. Don't miss our unique 'Make it a thing of past' exhibition at Southern Cross Station, corner of Collins and Spencer Streets, 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse

Comments (7)

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Highest Rated

Guest's picture

Yes Best campaign!!!

Sydney based jake's picture
Sydney based jake
Activity Score 115

Effective solution to a serious problem, fight fire with fire.
Average copy tho, bit of a let down from good photography and concept.

jackmancer2017's picture
Activity Score 6992

Great concept! Copy bit so so ye

zaina's picture
Activity Score 85

i like these series very smart design and related to the reality of this world

Guest's picture

Yes Best campaign!!!

Yourmung's picture
Activity Score 15

Living in a country where this tragedy is part of our present I have to agree with the idea of be so dramatic.

miserablybeautiful's picture
Activity Score 20

Very direct and effective message. Like it

Damilexydollzz's picture
Activity Score 12

This is Komolafe Oluwadamilola of Caleb university Lagos state-This message is a very direct and effective message.this message deals with the fighting for ones course or country.But the issue of the child who at his tender age is asked to fight for the course of his country6 is so interestingly and annoyingly great but all the same we have to help support the children