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bknowlden's picture

I get the headlights, but am I missing something with the double sun?
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brandon

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

MADE in the USA's picture

Those are two Moons and two Suns, As if to say “Something BIG is coming, and is just over the Horizon.

Great, Great, Great.

MADE in the USA
Activity Score 434
Other |

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Mo's picture

Hmm...

Mo
Activity Score 648
Art Director
chippery's picture

7.5

chippery
Activity Score 94
Creative Director
bknowlden's picture

I ge tthat they are multiple suns.moons but last time I looked outside, Earth didn't have more than one of each? Is that the gist of the idea?
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brandon

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

zalimsahib's picture

headlights? What size are they, haven't seen any pair that throws light;)

zalimsahib
Activity Score 14
Copywriter
MADE in the USA's picture

You guys are killing me:

-It may seem simple, looking at it in hindsight. However there is some good creative thinking here.

-Obviously there is only one Sun and Moon. So look at that horizon... “hmmm that’s not the same horizon I’ve been seeing my entire life“! “What’s going on here“? What is on the Horizon? Now I have your attention. Simple?...Absolutely. Simple to have the idea and grow it into a successful campaign?...Not really.

-Yes it could be any car or suv. That’s part of the point. Ford wants to create anticipation before the reveal.

Some of you are always saying; “Too much copy” or “No copy needed”....Well?
The copy at the bottom right is not the entire message. In the scene you will find the message;
It’s BIG and it’s coming. A big idea, big announcement, a big suv.
I agree--Yazaino-- Nice view. For going Off Road.
I’m not aware of an ad quite like it, some of you might know better than I would.

MADE in the USA
Activity Score 434
Other |

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