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Fill it Prizes, Camera

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Promotional Campaign for Saudi Fuel with gifts.

Print advertisement created by Pi, Saudi Arabia for Saudi Fuel, within the category: Industrial, Agriculture.

Advertising Agency: Pi Adv, Riyadh, Saudi Arabia
Creative Director: Nader Adeeb
Art Director: Anas El Khateb
Copywriter: Taiseer Al Mofarej
Illustrator: Zuhair
Photographer: Mahmoud ElTawel
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Highest Rated

Guest's picture

I think you misinterpreted; The message (message/visual), could have been poised by anyone and is quite literal and expected, what's the big idea

Guest
Guest's picture

is this for real?

Guest
everartz's picture

if its a fuel that is coming out of the nozzle, shouldnt it be little yellowish? in this case it looks a bit water filling

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

okay so i got the fact that you fill up for prizes but why do i care, what is unexpected or different about this message / visual; what is different between this message and the message of another brand

Guest
Guest's picture

You are right that is no deference between message and visual, in some cases you have to power the message with the visual translate it direct.
and this is our case here, this a promotional campaign based in outdoor media.

Guest
Guest's picture

I think you misinterpreted; The message (message/visual), could have been poised by anyone and is quite literal and expected, what's the big idea

Guest
LeeMoh's picture

This is not branding Mr. Guest!
It is a PROMOTION.
It only has to deliver: fill and win.
And it did very well.
Good job, Nader and Anas.

LeeMoh
Activity Score 424
opposite of u's picture

awful

opposite of u
Activity Score 301
copywriter
Byte's picture

The hand is in low resolution.

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

placing of the objects is fine but color of petrol is looking white instead of yellow. resolution of hand is low.

Guest
Guest's picture

At the bottom of the nozzle, we can see a bad cropped photo of the liquid.
Bad retouching, unprofessionnal stuff. Who hired this guy?

Guest
Guest's picture

dear Guest, i am the creative for that idea... you are right about the retouching

Guest
tamer samy's picture

i like the idea..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

cyberjaleel's picture

nice!!

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Naderadeeb's picture

That is one of my favorite campaign i did it in Saudi Arabia, The idea was simple and visual clear but i Know that the retouch is not that good.

Naderadeeb
Activity Score 10
Freelancer Creative director |

An expert navigator who helps his clients travel to new and exciting places.

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