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Shark

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Publicis, India for SAT-ISABGOL, within the category: Pharmaceutical.

Caption

The Natural Laxative

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar
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pez's picture

strange approach... don't feel very comfortable with it... like the illustrations instead...

pez
Activity Score 1804
Creative Director
mikeelrapido's picture

Awsome art, but idea is strange..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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CrackerJackFlash's picture

fun idea

CrackerJackFlash
Activity Score 19601
Creative Director |

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Phil Lestino's picture

He has pood his trunks and now the sharks are after him.......must get a bottle!

Phil Lestino
Activity Score 1684
morse's picture

Liking the illustration.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture

Feeling sorry for the sharks, lol

Hard to say it's good or not

AssassinX
Activity Score 1329
TheKid's picture

: - 0 no

TheKid
Activity Score 184
Rabubi's picture

I think it's fresh. The ideas anyway.

Rabubi
Activity Score 560
Copywriter
Hiperion's picture

Sorry but i dont like Indian ilustration...and the idea...pufff....

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
satrianee's picture

like the illustration.

satrianee
Activity Score 3748
silvi's picture

Somebody xplain the idea

silvi
Activity Score 4172
Copywriter
atb2005's picture

Constipation can cause flatulence. Holding gas inside, especially when it builds up, can be painful, and is likely to worsen your constipation, I think. There are certain situation in life that cause flatulence too; situations that make you anxious. Since it's hard to visually communicate infrequent or hard bowel movements, the agency decided to show those life situations instead, all tongue in cheek. I agree the visuals could be a little misleading or confusing. Think of releasing gas here as a metaphor for relieved constipation. This is how I see it.

atb2005
Activity Score 13557
silvi's picture

oh, i see. Thanks.

silvi
Activity Score 4172
Copywriter
ek kanya's picture

chi chi. constipatin need not mean flatulance

ek kanya
Activity Score 814

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