Agency Network: 
November 2009

Print advertisment created by Publicis, India for SAT-ISABGOL, within the category: Pharmaceutical.

The Natural Laxative

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar

Comments (11)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

Why is the guy farting......? why is she farting...?........does this product make you fart? Oh look they are all farting, how lovely

morse's picture
Activity Score 18024

I think it's trying to say that the product is like finding your wife in bed with someone. Like the illustration and the idea. Even if it's disgusting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pdhansson's picture
Activity Score 19

it's a very odd idea. why would you shit yourself if you found your wife in bed with someone?

TheKid's picture
Activity Score 184

bla ew bla ew ... wtf no : )

Tomzwarts's picture
Activity Score 42

The ad says you don't need a situation like this to shit your pants just use the product................. FAIL!

Molecule's picture
Activity Score 435

haha that would be quite the funny situation. The ad is taking extreme situations and saying be prepared. It's funny. The only thing I don't like is the product should be presented as the clear solution, otherwise it's a bit confusing.

silvi's picture
Activity Score 4172

Why is everybody farting?

Adaddicted's picture
Activity Score 3435

Fart vs Farts. Good illusration


akanksha puri's picture
akanksha puri
Activity Score 19

Indian's are slowly getting better at art

ek kanya's picture
ek kanya
Activity Score 814

sabke paddu nikal gaye? how strange!

am an advertising junkie | read my flog at

Dreambang's picture
Activity Score 239

illustration style is good .. but the ad is .......