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Cheating

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Publicis, India for SAT-ISABGOL, within the category: Pharmaceutical.

Caption

The Natural Laxative

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar
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Phil Lestino's picture

Why is the guy farting......? why is she farting...?........does this product make you fart? Oh look they are all farting, how lovely

Phil Lestino
Activity Score 1684
morse's picture

I think it's trying to say that the product is like finding your wife in bed with someone. Like the illustration and the idea. Even if it's disgusting.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pdhansson's picture

it's a very odd idea. why would you shit yourself if you found your wife in bed with someone?

pdhansson
Activity Score 19
Art Director
TheKid's picture

bla ew bla ew ... wtf no : )

TheKid
Activity Score 184
Tomzwarts's picture

The ad says you don't need a situation like this to shit your pants just use the product................. FAIL!

Tomzwarts
Activity Score 42
Art Director
Molecule's picture

haha that would be quite the funny situation. The ad is taking extreme situations and saying be prepared. It's funny. The only thing I don't like is the product should be presented as the clear solution, otherwise it's a bit confusing.

Molecule
Activity Score 435
Copywriter
silvi's picture

Why is everybody farting?

silvi
Activity Score 4172
Copywriter
Adaddicted's picture

Fart vs Farts. Good illusration

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

akanksha puri's picture

Indian's are slowly getting better at art

akanksha puri
Activity Score 19
Producer/Director
ek kanya's picture

sabke paddu nikal gaye? how strange!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Dreambang's picture

illustration style is good .. but the ad is .......

Dreambang
Activity Score 239
Creative Director at India |

Dang

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