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Accident

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

To show the completely natural action of Sat-Isabgol Laxative in a refreshing, memorable manner.

Print advertisement created by Publicis, India for SAT-ISABGOL, within the category: Pharmaceutical.

Caption

The Natural Laxative

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar
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Phil Lestino's picture

Phhrrrrrrrrrrrrrrrrrrrrrrrt......laxative are for poo not fart.

Phil Lestino
Activity Score 1684
morse's picture

That's true.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

Flatulence comes hand in hand with constipation. Great tongue in cheek campaign. 8 stars.

atb2005
Activity Score 13557
TheKid's picture

very true and i hate the ad

TheKid
Activity Score 184
R U serious's picture

Maybe the big guy is the poo.

R U serious
Activity Score 418

Say my name, say my name...

Molecule's picture

It's confusing about the "natural" aspect of the product, this ad doesn't show why a natural laxative is better.

Molecule
Activity Score 435
Copywriter
Adaddicted's picture

Like the illustration. For a laxative its refreshing and memorable as they said.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

pdhansson's picture

this one makes more sense...

pdhansson
Activity Score 19
Art Director
ek kanya's picture

hey nice illustrations.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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