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Waweru's picture

LOL! This is probably my favorite of the lot...does it make me want to tune in to channel 26 to listen to all metal...no not really, I just like the tongue in cheek play...did any body else used to call playing music backwards either on vinyl or cassette tape "back masking"?

Waweru
Activity Score 32
Other
fluffy's picture

My favourite, too. Great photography and art direction on these.

fluffy
Activity Score 236
Copywriter
Have Heart's picture

Sorry, but I think most of the lines are really weak. This one is okay, but does it really make a point? Somnething's missing. Fantastic art-direction anyway.

Have Heart
Activity Score 922
Art Director
Disco Munky's picture

These look nice but the lines are a bit weak.

5/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

teenie's picture

I like the approach, but I agree on the lines. It's not so much that they're weak, it's that they're disjointed. Although each station is unique, the message has use the same approach. "The fat boys before they were fat" and "Hidden messages from satan" are two different approaches. One invites you to discover, while the other is simply a statement. I agree with Have Heart - I don't know if these are actually making a point.

The art, though, has so much potential. I love the road-trip feel - that's when you'd want to be able to play around the dial most.

teenie
Activity Score 1894
Copywriter
advertisingenius's picture

This is certainly the best one in the campaign.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

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