Description
Print advertisement created by BBDO, Philippines for Saridon, within the category: Pharmaceutical.
For persistent headaches
Chief Creative Officer: David Guerrero
Executive Creative Director: Brandie Tan
Creative Director: Rey Tiempo, Gary Amante
Copywriter: Rey Tiempo
Art Director: Gary Amante, Peepo David
Producer: Al Salvador
Retouchers: Vilma Magsino, Oliver Brillantes
Photographers: Paolo Gripo, Abet Bagay
Account Director: Cindy Evangelista
i was wondering why would the agency introduce the "low life" levels only - no offense - but isnt headache common enough to strike the people in offices also?
| everartz |
Yeah! They could show a double-businessman, one is typing on a keyboard and his twin is slamming it against his head.:-)
That's me!
http://resiseymilim.wordpress.com
Really? It's showing a feeling that people can relate to in a funny way. You sound like my clients.
It is because there are a lot of poor than rich/middle class in the country. So you will get who their target market is. :)
Even better than the one with the hammer. This one seems more polished.
This is very filipino... the tone, the texture, the emotion, i love it... I know others were wondering why feature this level of society, but this is really who the majority of us here in the Philippines. Many cannot afford to go to doctors hence the self-prescription and even just relay on the ads they see.
_____
Because great designs need no further explanation.
The only thing these ads say to me is: you give yourself a headache.
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