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Laundry

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by BBDO, Philippines for Saridon, within the category: Pharmaceutical.

Caption

For persistent headaches

Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: Brandie Tan
Creative Director: Rey Tiempo, Gary Amante
Copywriter: Rey Tiempo
Art Director: Gary Amante, Peepo David
Producer: Al Salvador
Retouchers: Vilma Magsino, Oliver Brillantes
Photographers: Paolo Gripo, Abet Bagay
Account Director: Cindy Evangelista
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everartz's picture

i was wondering why would the agency introduce the "low life" levels only - no offense - but isnt headache common enough to strike the people in offices also?

everartz
Activity Score 7613
Art Director |

| everartz |

TommyO's picture

Yeah! They could show a double-businessman, one is typing on a keyboard and his twin is slamming it against his head.:-)

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

HappyHour's picture

.

HappyHour
Activity Score 2381
HappyHour's picture

.

HappyHour
Activity Score 2381
HappyHour's picture

Really? It's showing a feeling that people can relate to in a funny way. You sound like my clients.

HappyHour
Activity Score 2381
ryanpaco's picture

It is because there are a lot of poor than rich/middle class in the country. So you will get who their target market is. :)

ryanpaco
Activity Score 12
Marketing Manager at Marketing Manager / Associate Art Director
luispiter's picture

jajajajaj funny.. funny

luispiter
Activity Score 2756
comunication
thedesignaddict's picture

Very nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Brent_Blair's picture

Even better than the one with the hammer. This one seems more polished.

Brent_Blair
Activity Score 75
Copywriter
carlo's picture

This is very filipino... the tone, the texture, the emotion, i love it... I know others were wondering why feature this level of society, but this is really who the majority of us here in the Philippines. Many cannot afford to go to doctors hence the self-prescription and even just relay on the ads they see.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

sherworm's picture

exactamento! some critics huh!

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

Sherworm_Balaguer

adgoodie's picture

The only thing these ads say to me is: you give yourself a headache.

adgoodie
Activity Score 194
Copywriter
HappyHour's picture

You should probably look at more ads.

HappyHour
Activity Score 2381
nansig82's picture

It's true. The more you work with a headache, the worse it feels!

nansig82
Activity Score 3
apencarnacion's picture

Masakit yan!

apencarnacion
Activity Score 3
randymacaraig's picture

I can relate with this ad

randymacaraig
Activity Score 3
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