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Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Lua Branca, Brazil for Sao Paulo State Government, within the category: Public Interest, NGO.

Caption

There is something worst than a hangover on the following morning: regret.
Don't drink and drive.

Advertising Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images
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Highest Rated

Dale's picture

This is the weakest of the three. It doesn't communicate the 'next morning' like the other two do. I think the other two can actually work although the copy is forced and I agree the layout is unfortunate.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

sneakyhands's picture

electric surfboard? oh i guess that's the ankle strap. should probably take that out.

sneakyhands
Activity Score 1857
Copywriter
pierrelastname's picture

strange communications, like last campaign... not clear messages ah?

pierrelastname
Activity Score 2869
Copywriter
SeanMartin's picture

Okay, I'm curious, because I see this a lot around here. Rather than design a layout that has a kind of natural flow so you're going from point to point, we have the logo over here, the message over there, the image orientation somewhere else.

Is this a fad? If so, can we have it over soon, please?

SeanMartin
chederico's picture

Yeah yeah yeah... "Hey you, try to picture what could happen you if you drink and drive. Oh wait you ain't got no imagination ? Let us make you a quick draft." So done and so easy.

chederico
Activity Score 40
copy writer
totalcrap's picture

While I didn't really like the execution, the girl in bed works better than this one because she looked hungover. I realize that this is probably a glimpse into the surfer's future, but it doesn't really jive with the line.

Ugh, I just said jive. I'm turning into my dad.

totalcrap
Activity Score 34
Ohio ad agency
slip's picture

There are better sollutions out there, the baby one works best out of the three.

*****

slip
Activity Score 919
designer |

SJB

karankal's picture

This seems like an ad for a cyborg company. The man looks way too confident and remorseful at all. Anyway, why should he? Others run with artificial legs and feet. Take Oscar Pistorius. I mean its not like the visual, save for the copy, tells us that he's had his leg chopped off because he was drunk.

karankal
Activity Score 52
Copywriter
Dale's picture

This is the weakest of the three. It doesn't communicate the 'next morning' like the other two do. I think the other two can actually work although the copy is forced and I agree the layout is unfortunate.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

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