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Treasure

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

Caption

A pet can change your life. Adopt one.

Advertising Agency: nova/sb, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Marcelo Maia
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chaddy velasco's picture

this one is better than the oil stuff.

chaddy velasco
Activity Score 95
University of Santo Tomas
Nude Copy's picture

so u gave it 10 !?

Nude Copy
Activity Score 1054
Copywriter at India
Abhishek Parikh's picture

The thought is very simple and well-executed. Personally, I loved it.

Abhishek Parikh
Activity Score 568
shahidali's picture

So cute....love it. But sorry, its not advertising.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

joaocoliveira's picture

Oh man! Looks like we found an advertising ruler.

joaocoliveira
Activity Score 15
Copywriter
lyt1ne's picture

i likey

lyt1ne
Activity Score 17
Art Director at Brandcelerate
JeffGreenhouse's picture

I think this is adorable. It's lighthearted, fun, creative, and it delivers a simple, clear point. This is definitely advertising (I believe PSA's count), and it's good advertising.

JeffGreenhouse
Activity Score 310
atb2005's picture

Yes it is adorable, but no, it's not advertising, let alone good advertising. It's just a set of cute illustrations. Would you adopt a pet as a result of this campaign? I highly doubt so.

atb2005
Activity Score 13557
Agent_Cooper's picture

agree

Agent_Cooper
Activity Score 14
Art Director
Nike Diesel's picture

Agree.

Nike Diesel
Activity Score 13630
Art Director
Roger Keynes's picture

Don't.

'Animal' people would feel this.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

LeeHarvey's picture

Marcelo Maia did a good job, very cute illustrations, nice insight. I like.

LeeHarvey
Activity Score 3045
Creative Director
Mantufayo's picture

This is beautiful, memorable and it works! Bom trabalho, rapazes.

Mantufayo
Activity Score 580
Creative Director
historica's picture

simple & good

historica
Activity Score 110
university of dhaka
Glut's picture

adopt one pet so you can have a chance on going millonaire?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Roger Keynes's picture

So many pencils... yet soooo literal.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

Don't be ignorant.

A pet can change your life. In many ways. This is one of them. And, Yes. Even a chance to become a millionaire.

Nike Diesel
Activity Score 13630
Art Director
artyduran's picture

Simple. Effective. It's not about becoming millionaire. It's about a pet leading you to good things/moments.

artyduran
Activity Score 1582
Copywriter
TatiiiAlmeida's picture

I like! This one is easier to understand and make understand the oil work. This is simple. The other we need stop and think what is this big black ball?

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Roger Keynes's picture

Great ad idea.
And the fact that it's getting some people's advertising guards down only proves it. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

*poof*

jackblack
Activity Score 2357
Art Director
vidya.shankaran's picture

Art is brilliant.. very appealing ..what better way to get people to adopt pets ?!

vidya.shankaran
Activity Score 724
Nike Diesel's picture

Great set of ads. Memorable with a nice smile.

Nike Diesel
Activity Score 13630
Art Director
mikey mugambi's picture

The message is clear and simple. I like

mikey mugambi
Activity Score 69
Imagine IMC
CommandZ's picture

What's not to love?! Wish there was a third one.

CommandZ
Activity Score 2498
Creative Director
cvchitale's picture

nice

cvchitale
Activity Score 1418
Copywriter
kptkptn's picture

10 points...

kptkptn
Activity Score 33
Graphic Designer |

helluu

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