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Scary Bits

Agency Network: 
Published/Aired: 
October 2012
Santam Print Ad -  Scary Bits

Description

To save its clients from nasty surprises on Halloween, Insurance company Santam informed them of the scariest parts of the evenings horror movies. The ad directs to the brands twitter profile http://www.twitter/com/talktosantam which live tweets warnings on the frights during the movies.

Moe Kekana, Designer

Print advertisement created by King James, South Africa for Santam, within the category: Finance.

Caption

Because nobody deserves a big fright

Advertising Agency: King James, Cape Town, South Africa
Creative Director: Alistair King
Art Director: Karin Barry
Copywriter: Paige Nick
Creative Director / Social Media: Dan Pinch
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Jeelish's picture

I like!
Damn nice!

Jeelish
Activity Score 52
Copywriter at Mumbai
Wordnerd's picture

Oh god. That is a faaaaaaaaaaaaaaaaaaaaaaar stretch. And the point where you can make sense of it, is hidden in the second line of 4-5pt copy!
thought is nice but the execution is too slow.
Also spoiler alert is missing ;)

Wordnerd
Activity Score 6692
Copywriter
Klara K.'s picture

I get it, I get the connection but the fact is all I can think about is: "Don't ruin my movie, man!"

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

I like it.

kleenex
Activity Score 52582
Web Designer/Developer
Chikoshay's picture

nice idea but it does not make much sense.

Chikoshay
Activity Score 313
Copywriter
Roger Keynes's picture

I absolutely lo-AAAAAAAAAAAAARRRRRRRRRRRRRRGGGGGGGGGGGGGGGGGGHHHHHHHH.... End of.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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