Advertisement

Oopsie

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by King James, South Africa for Santam, within the category: Finance.

Advertising Agency: King James, South Africa
Chief Creative Officer: Alistair King
Executive Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Creative Director / Art Director: Dan Berkowitz
Account Director: Jane Rowan Parry
Illustrator: Adam Hill
Senior Account Director: Kyle Marquis
Log in or register to post comments

Highest Rated

tazyboy's picture

looks really good. art direction and execution is very catchy.

tazyboy
Activity Score 777
Art Director
Shawali's picture

Ultimate page turner.

Looks good, but no one is going through the hassle of reading an over long copy about insurance.

Plus the drop shadow and 3D effect don't help.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Lazarus's picture

Sounds like they used the rationale for the campaign as the campaign.

Lazarus
Activity Score 1536
Creative Director
cvchitale's picture

superlike.....loved it as a costumer....

cvchitale
Activity Score 1418
Copywriter
Troll's picture

And as a customer?

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Siddarth Basavaraj's picture

This campaign surely needs one insurer!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

bate_palmas's picture

Disappointing coming from King James. But I guess after the 'Beautiful' ad, it's hard to maintain that level of brilliance.

The copy is fine, but ultimately the length of it serves little purpose. Why have long copy? Does it help the idea along in any way?

I'll hazard a guess that you could develop far more interesting creative solutions for a product like crunch time.

bate_palmas
Activity Score 1479
kleenex's picture

too much copy???

kleenex
Activity Score 51110
Web Designer/Developer
tazyboy's picture

looks really good. art direction and execution is very catchy.

tazyboy
Activity Score 777
Art Director
Featured Content

Latest Collections

Advertisement