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Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Binder, Brazil for Santa Therezinha Maternity Hospital, within the category: Health.

Caption

You can't trust all storks.

Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert
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Highest Rated

printlover's picture

explain me a double page ad for a maternity

printlover
Activity Score 587
printlover's picture

explain me a double page ad for a maternity

printlover
Activity Score 587
morse's picture

Unexpected, relevant and fun.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

kind of a cheap concept for this product. but fun.

(cheap meaning it seems to have been done more for advertisers than for an actual client)

certaintly
Activity Score 3994
MindDrift's picture

No. Not for this client.

MindDrift
Activity Score 1170
Graphic Designer
kleenex's picture

I guess we can't

kleenex
Activity Score 51166
Web Designer/Developer
Adaddicted's picture

"You can't trust all storks."
If you remember the Stork carrying a Baby, its clever!
Gud one.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

ItMatters's picture

.

ItMatters
Activity Score 2167
TheSmirkingFox's picture

Nice idea ("you can't trust all storks") - super sad, cheap, literal execution. Both in copy writing (it's an idea, not a slogan) and even worse in AD (not just talking about the fact it's an illustration. It's just that there should have been a hundred different, funnier and wittier executions possible rather than anthropomorphized storks posing as criminals).

TheSmirkingFox
Activity Score 145
Planner
salil.sharma's picture

I can understand the concept but Execution is Out Standing

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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