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Tossing and Turning all night?

Agency Network: 
Published/Aired: 
September 2011
Sanofi Print Ad -  Tossing and Turning all night?

Description

Print advertisement created by Publicis, Israel for Sanofi, within the category: House, Garden.

Caption

Tossing and Turning all night?

Advertising Agency: Geller Nessis | Publicis, Tel-Aviv, Israel
Chief creative director: Rony Schneider
Creative Director: Tal Bigelman
Art Director: Moran Kal
Copywriter: Asaf Tamir
Photographer: Ariel Van Straten
Executive account manager: Saar Naim
Account managers: Moran Heirnrich, Efrat Gorni
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Highest Rated

ankitadv's picture

good posture nice

ankitadv
Activity Score 818
kleenex's picture

look good to me.

kleenex
Activity Score 51110
Web Designer/Developer
MatthewSkene's picture

Alright, my first pencil! ... Can someone point me in the direction of the sharpener?

I really enjoy jokes that show awkward poses and then attribute them with a jokey name, but it certainly isn’t anything new to advertising. (This is fine with me because I feel this ad is a “worker”. Besides, the creative aspect of the ad isn’t the concept but the different poses and names attributed to them.)

That being said, I think the “Wrap it up” pose with the man lying straight up and down is a little risqué. I think we’re all aware that “wrap it up” is a colloquialism for putting a condom on, so this can be interpreted as being a little irresponsible.

Also, the clock should increment in chronological order. I don’t really understand why the time goes from 1:49 – 1:36 – 1:18 – 12:57 – 12:51 – 2:32, etc but it really offends my OCD.

6/10. The ad made me chuckle, 'wrap it up' is a little racy, but the clock is totally unforgivable.

Any thoughts?

MatthewSkene
Activity Score 36
MatthewSkene's picture

Oh wait! I think this was a little ignorant of me. Just noticed it was from Israel.. The time is reading right to left! Oops, Sorry!

MatthewSkene
Activity Score 36
Hadrons's picture

Cute idea.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Sorry, not feeling this. Over cooked. And the art direction at the bottom... :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

I like the idea not so much the execution

MicheleVirgilio
Activity Score 2617
PECopy's picture

Love the wall climbing!

PECopy
ankitadv's picture

good posture nice

ankitadv
Activity Score 818
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