Agency Network: 
September 2010

Print advertisment created by McCann, India for Sanitol, within the category: Health.

You are what you touch.
Sanitol antibacterial hand sanitizer.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa

Comments (28)

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Highest Rated

Chris's picture
Activity Score 1935

she looks like she's apart of the wall.

Chris's picture
Activity Score 1935

she looks like she's apart of the wall.

Hibon's picture
Activity Score 3734

Yes, this is a paper wall ad.. it will pass like a ship in the night :-)

Simple ideas are the best !

Guest's picture

hahahaha! hre we go with the sanitizer awards!

jackmancer2017's picture
Activity Score 6992

It doesn't make sense to me. She's touching the watermelon right? Not a cat.

Guest's picture

her hand's are just like the legs of a cat.It means,she has touched a pet cat before having watermelon.

Guest's picture

u got it right mr. Thats what they've shown

riyelam's picture
Activity Score 366

Nice execution and Idea..... But bad typography

Paridhi.'s picture
Activity Score 122

so do i think.!

Guest's picture

The same product. Almost the same copy. And obviously the same idea. Jesus why do they spend so much on un-orginals?!

CUTIEPIE's picture
Activity Score 347

You're right; that one's so much better!!

Guest's picture
dreadboy's picture
Activity Score 413

Pretty concept, even though it takes a little to catch the idea. She touched the cat, so before eating she should have washed her hands.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

luckyzebra's picture
Activity Score 93

Except from the bad execution and the creepiness, the idea is totally stolen:

Guest's picture

nice idea!

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

No Touchy !! poor typo

Himanshu Prabhakar

atb2005's picture
Activity Score 13557

Old idea, and I thought she was wearing gloves (odd!)!

HappyHour's picture
Activity Score 2381

why does the ad industry seem to think it's exempt from rules against plagiarism? people have been expelled from college for copying one sentence in a 3000 word research paper.

silvi's picture
Activity Score 4172

I think this ad is effective. It sells the product.

Guest's picture

takes too long to figure out the cat paws. I dont think cats are particularly filthy either. Plus she wont eat the rind anyway.

Guest's picture

don't be a billi. become billo rani. use sanitol

Guest's picture

don't be a billi. become a billo rani

cyberjaleel's picture
Activity Score 62

nice, but bed typography

Abduljaleel. Anodiyil

Guest's picture

They want to scare people and sell their products. Cleaning too much your hands increase your chances of an infection by decreasing your self-immunization.

And some people help them to sell their stuff.

Billoughsby's picture
Activity Score 5144

The idea is okay, but it wasn't handled in a visually clear, concise way. There are boucoup issues with white on white thinking, as noted -- she blends into the wall, the paws are so low contrast you wonder for a few seconds what they are (before I thought they were gloves, I thought she had no hands, like the invisible man special effect), and the main line of copy nearly disappears. Was white on white their chosen motif because it suggested cleanliness to them, or is the execution simply timid? Hard to say.

A near fail

That's it.

Guest's picture

@cyber jaleel : there is typo error in your comment.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Unless she plans to eat the rind or lick her fingers (which she shouldn't anyway – terrible manners), there is no problem to solve.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

eat pussy :)

p.s. cats are considered really clean animals... so this little girl doesn't
need to worry really :)

Dzsoi's picture
Activity Score 8532

At least write a new copy... pretty shameless.