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Chris's picture

ehh, seems quite bland

Chris
Activity Score 1935
Art Director
A. J. SMITH's picture

I quite like it!

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Rog's picture

Yep. Pay that, too.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture

So easy, just sweeeeep the damn pile of sand into the box! So??? BTW, who wants to shift sand castle for God sake?!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Kaifa's picture

No one really wants to shift sand castle: maybe it is just an hyperbole.

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

fersvax's picture

I think they're lost in translation. If I'm not wrong, "trasloco" means moving (from one house to another) not removal. Anyway it's kinda nice but weak at the same time.

fersvax
Activity Score 1239
Art Director |

FER.

Ravages's picture

Should one interpret the visual as a) already moved - or b) about to be moved. If it's b - wtf is a sand castle doing inside a house? And on a frigging wooden floor, fer cryin' out loud!

Ravages
Activity Score 842
fersvax's picture

Actually, its a). b) is not an option.

fersvax
Activity Score 1239
Art Director |

FER.

A. J. SMITH's picture

I think it could be b.

A. J. SMITH
Activity Score 2822
oshe's picture

this one have been done. I believe that i saw it in the one show 2003-2004

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

afterbyrne's picture

You could have picked a 100000 better things to try and move and things that are actually IN apartments.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

washiam's picture

Anyway, I dont like the way to place the typeface. It could be better. Even without it

washiam
Activity Score 443
Art Director
laylowmoe's picture

Bunch of dumbass comments.

Why a sand castle? BECAUSE IT ILLUSTRATES THE IDEA. It's hard to move, so they're saying if they can move that, they can move anything.

It's called EXAGGERATION. It's the visual equivalent of the joke that goes, "We can move anything, even sand castles."

And you guys'd be the dumbasses who'd reply, "Who would want to move a sand castle?"

I don't want to work in any agency that would hire you.

And what you're all missing, that only ONE person on the thread knows, is that the idea has been done. Singapore airport authority or something, I think - house of cards, soap bubbles, and the 3rd may have been a sand castle too. Major award winner.

laylowmoe
Activity Score 328
Copywriter
Vetinari's picture

amen.

i don't know what in the hell these people are talking about.
"a, or b?"?
how could ANYONE look at this and think "they're moving the castle from the apartment to somewhere else"?
no one's that stupid.

the point of the ad is obviously that sand castles CAN'T be moved in the way it's being illustrated; ergo, we're the bestest movers around.

i have a problem with the image, but not the concept. it's completely sound. also the copy.. too close to addidas' "impossible is nothing".

but all in all, it's a decent ad. if you people are going to nitpick, at least say something that makes sense.

Vetinari
Activity Score 110
Copywriter
Ravages's picture

Sometimes, one picks nits because one wants to say something without making sense. Or, well, when one wants to display one's abject dislike of a previous comment-maker and throw in a bit of the ol' condescension. You know what one means?

Ravages
Activity Score 842
A. J. SMITH's picture

no

A. J. SMITH
Activity Score 2822
Ravages's picture

Thank you for proving my point

Ravages
Activity Score 842
Ravages's picture

Thank you for proving my point

Ravages
Activity Score 842
A. J. SMITH's picture

you're welcome

A. J. SMITH
Activity Score 2822
Maxwedge's picture

Concept ok even if its not particurarly new, and probably doesnt need the headline. Could have been shot better, needs more life and warmth. Hope the cat didnt lay a big coil in the sand pit before they moved.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

removals's picture

http://www.nicksremovals.co.uk

there is no impossible move my motto is if Nick cant move it try dynamite

www.nicksremovals.co.uk

removals
Activity Score 2
Mongoose's picture

I like this, its straight home!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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