A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence, communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.
Print advertisment created by Lowe, South Africa for SANCA, within the category: Public Interest, NGO.
Drinking during pregnancy can take years to affect your baby.
50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour. Do the right thing for child's sake. Don't drink during pregnancy.
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