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Graves, 3

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Publicis, France for Samusocial, within the category: Public Interest, NGO.

Caption

Indifference Kills

Advertising Agency: Publicis Conseil, France
Creative Directors: Véronique Sels, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director: Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux
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rehpani's picture

THIS IS THE BEST OF THREE
GREAT ART DIRECTION
GREAT PHOTOGRAPHY
STRONG MESSAGE

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Guest's picture

They'd be better as on-site appliques.

Guest
Hibon's picture

Nice campaign, great art direction ... but this will not change "Indifference" in Paris. Unfortunately this campaign will make people smile in Paris because people are not "educated" to help others.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Agree, very true. Maybe the client should change to another agency to have a new point of view, but as usual most french public budgets go always to the same french agencies : Eurorscg, Publicis.

Guest
capywriter's picture

Same client and same agency as these: http://adsoftheworld.com/media/print/samusocial_asphaltisation_3

They just put them a little deeper ;) Great idea though.

capywriter
Activity Score 5509
Copywriter at Freelance
dreadboy's picture

Same "actor" too, or is it just me?

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Dzsoi's picture

Yeah, both of them are solid, good if you look at them independently, but if you put it in the context, it's a bit lazy from an agency.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
pez's picture

this is really powerful, great ad, amazing art direction, congrats

pez
Activity Score 1804
Creative Director
Guest's picture

It's nice but not great.

Guest
AdventureAd's picture

boring

AdventureAd
Activity Score 215
sorgin's picture

Stunning! the reality shocks, every day we see it wherever we live.

sorgin
Activity Score 18
Graphic Designer at Target Ogilvy |

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

Geimima's picture

no need to put two breaks there

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

pdabhinav's picture

good

pdabhinav
Activity Score 100
Guest's picture

to be honest. nothing special... not clever message...

Guest
SoCH_TO's picture

Nice Campaign !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

tai1205's picture

so scary

tai1205
Activity Score 3
Administrative
sandipkayal's picture

what a art....great boos

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

gal.shkedi's picture

very good!

gal.shkedi
Activity Score 31
Art Director
Guest's picture

I’m fed up with this kind of social campaign. they’re made just for prices without an answer to the question “what’s in for me?”. everybody knows that indifference kills. it kills everywhere, from homeless to the 3rd world. there’s nothing that really matter here!

Guest
talkingisfree's picture

Boring, good photos however.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

dèja fait merde!

Guest
iblyss's picture

déjà fait merde!

iblyss
Activity Score 26
Copywriter
Guest's picture

done already you say???? I don't think so. Post us the link then, please.

Guest
Esquissos's picture

the same, and the same, and the same......

Esquissos
Activity Score 28
Creative Director at Esquisse Taller Creativo
TommyO's picture

Yeah, very good.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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