Comments (12)

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sonucoues2002's picture
Activity Score 804

wht he wants to show
tht the product makes the apple smooth or the samurai
the 2nd ad is much better thn this

Wordnerd's picture
Activity Score 6692

The product makes the users soft?? count me out.. i don't like

picktokyo's picture
Activity Score 1404

This kind of ad doesn't really work anymore!

raverus's picture
Activity Score 1476


Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Love it.
I know it's bit of a formulaic thinking and I don't know how effectively this will actually move the product off the shelf. But I think this is a very funny way to sell a fabric softner. We all exaggerate the benefit, don't we?

Personally, it speaks to me on a different level, too, because I used to play the sport and I know how rigid and uncomfortable those gear and uniforms can be, especially after heavy sweating.

I love the VERY subtle "feminine" posture, too.

fractalrene's picture
Activity Score 1504

Hmmm, I think that the concept would work better on tv, where you can see the change of attitude.

biabitch's picture
Activity Score 298

peeling an apple is feminine??

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Oh, I'm sorry, you're in advertising. Lemme repeat it for you then.
I was talking about his "posture" (you know how to use a dictionary, right?), and not the "act" of peeling an apple itself (although, that's the punch line to the joke here.)
There's a subtlety to how he sits which suggests femininity. You probably never played the sport (Kendo), so you have absolutely no clue what I'm talking about. But that's okay. Just don't go around putting words into people's mouths, all right bitch? I mean biabitch. (SO confusing...)

pooja gadodia's picture
pooja gadodia
Activity Score 86
i like it...nice one

weezergrl's picture
Activity Score 70

The one with the mechanic is better.

jazarah's picture
Activity Score 1262

funny, I like it

chinaski's picture
Activity Score 951

Great ad! kudos to korea!