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True beauty is curved

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Cheil, Netherlands for Samsung, within the category: Electronics, Technology.

Caption

The revolutionary curved Samsung SF notebook.

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
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Highest Rated

manish_parsodkar's picture

Nice

manish_parsodkar
Activity Score 64
Art Director at Dubai |

manish parsodkar
Art Director
dubai

Sujiet's picture

nice concept

Sujiet
Activity Score 7
Art Director |

Sujiet R. Kirdkude
Creative Head

suresh90's picture

cool:)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

tamer samy's picture

Who said Beauty = Nudity, anyway Sex don't sell..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

jackmancer2017's picture

Solid concept that works. Gets the message across. It's nudity yes but not in a sexistic way.

jackmancer2017
whatthefudge's picture

Do you ever read what you write? Please, do tell me how a naked woman, whose sole purpose is to emphasize "curves" is anything but porn for nerds? If the ad was made with any self-confidence, they would've displayed the curves of the notebook – not the woman's.

whatthefudge
Activity Score 1266
kleenex's picture

Is it just me or does the female in the ad look a bit Photoshoped compared to same girl in the TV spot???

kleenex
Activity Score 51098
Web Designer/Developer
mdb1974's picture

@kleenex, Yep, I think the girl in the TV spot was for the flatscreened model.

mdb1974
Activity Score 411
Art Director
mdb1974's picture

The shape of a laptop does not strike me as a centerpiece for a campaign. Size, weight and performance would all seem to trump this feature. Aside from that, it's a bit dull.

mdb1974
Activity Score 411
Art Director
Billoughsby's picture

Agree with whatthefudge. Suspect that this is gratuitous nudity for nerds, not "beautiful" nudity "in service to the story". And mdb1974 is right. Even if this is beautiful and in service to the story, the layout is template work straight out of a Robin Williams workbook.

Billoughsby
Activity Score 5144
Art Director |

That's it.

JCSaiKrishna's picture

It works, atleast for me :) I loved the way they justified the design of the laptop. And truely no man can say the girl is not beautiful and no one can say it is not because of curves of the lady:)

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

shah wali jan's picture

nice concept good job

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
Lazarus's picture

Nice casting.

Lazarus
Activity Score 1536
Creative Director
manumartin5's picture

nice concept, which is nicely executed.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
LeeHarvey's picture

If it wasn't a notebook I would have sworn it was an ad from the 70's... The lay out, the brown background.. Or is it supposed to be 'retro'? Because I have SO had it with retro.

LeeHarvey
Activity Score 3045
Creative Director
New Nice and Fun's picture

Poor Concept ..... Who still think that a beautiful and naked girl can make you want to buy everything ?

New Nice and Fun
Activity Score 377
manumartin5's picture

sexy notebook.!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Roger Keynes's picture

Purile.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

manish_parsodkar's picture

Nice

manish_parsodkar
Activity Score 64
Art Director at Dubai |

manish parsodkar
Art Director
dubai

rickyvinluan's picture

i wish i could have that sexy laptop.

rickyvinluan
Activity Score 40
Graphic Designer at Dubai, UAE
Pigliacampi's picture

.

Pigliacampi
Activity Score 11
studing art direction
Pigliacampi's picture

.

Pigliacampi
Activity Score 11
studing art direction
LeeHarvey's picture

Okay you've got a point there

LeeHarvey
Activity Score 3045
Creative Director
MidasTouch's picture

I agree with "New Nice and Fun".

This is so poor.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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