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Robbery

Agency Network: 
Published/Aired: 
December 2011
Samsung Print Ad -  Robbery

Description

Print advertisement created by McCann, Israel for Samsung, within the category: Electronics, Technology.

Advertising Agency: McCann Erickson, Israel
Executive Creative Directors: Shachar Filer, Itay Galon
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriter: Edo Ben Dor
Illustrator: Eli Azarzar
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jackmancer2017's picture

I like the found visual but the message is very cryptic.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

I am going to agree with you.

kleenex
Activity Score 51110
Web Designer/Developer
Hadrons's picture

It's quite clear, as a matter of fact.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

stevel's picture

You have got to be fucking kidding. You really think the average person (who despises most advertising) is going to give this a second thought?? They'll see it, not understand it and move on. Ad folks need to stop advertising to other ad folks!

stevel
Activity Score 423
jponino's picture

love the approach, could have been excellent by having the boy holding a stereo (instead of the grandma's stolen bag) with rollerblades, and maybe a grandpa trying to ground him and holding up his cane, or something like that

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Hadrons's picture

It's all about streaming and band width.
The idea - It's so fast that you don't have a chance to catch up with the (buffering) speed...
Clever. :-))

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

gadgets's picture

well done

gadgets
Activity Score 1063
arthor's picture

Cool concept but it should be for an ISP. Technically this streaming issue is reliant on youtube's distribution network and your internet speed, not your device.

arthor
Activity Score 513
Hadrons's picture

The fact that the concept was clearly delivered without a single word is the slick-spiffyness of the ad.

Yes, I agree with you that by and large, connection speed and YouTube's MASSIVE server farms/connections have a lot to do with this.

But don't these numbers also contribute (I don't really know jack about this though)?
HSPA+ 21 Mbit/s 850/900/1900/2100
EDGE/GPRS 850/900/1800/1900
dual antenna 802.11 a/b/g/n

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shwetastar2003's picture

Well thanks to u both Arthor and Hardons.. u guys really gave me an insight into the technology.. I always had this question popping into my mind whenever try writing for this particular mobile function

Shwetastar2003
Activity Score 21
Copywriter
andylefty's picture

I like. Gives a giggle. Surprised they didn't do a campaign. It's a nice visual idea.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
nepotiums's picture

Nice.

nepotiums
Activity Score 251
Copywriter
MicheleVirgilio's picture

Good. Not the best but a good idea

MicheleVirgilio
Activity Score 2617
Noosphere's picture

Pretty nice, but I don't like how separated the logo/tagline area and the art showing the idea are. And I agree with Arthor, not really an ad for the device.

Noosphere
Activity Score 48
Copywriter at UK
CABAZORRO's picture

__???

CABAZORRO
Activity Score 366
graphic
simonds08's picture

the robber doesn't stand out well enough. at first glance, all i saw was the old lady and totally misconstrued the intended message.

simonds08
Activity Score 598
mr.x's picture

I love it. It's super clear for the target group. Make a campaign!

mr.x
Activity Score 998
Forsbergs Skola
mark3r's picture

Art could be better, but excellent concept and idea.

mark3r
Activity Score 1949
Art Director at Scout
Eight's picture

cool

Eight
Activity Score 148
Production Manager
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